MarketingProfs, Forrester to Announce Research Results at B2B Forum

Sharon Hudson
sharon@marketingprofs.com
310-734-4264


MarketingProfs and Forrester will announce the outcome of joint research on organizational and budgeting trends among Business-to-Business (B2B) marketers at the MarketingProfs B2B Forum, October 1-2 in Chicago, IL.

The survey will highlight industry trends and current behavior patterns for promotion and spending. Surveys of senior B2B marketing leaders and executives focus on how B2B organizations are spending their money and reaching their customers.

The survey results will be disclosed at MarketingProfs’ Business-to-Business Forum for 2007, Driving Sales: What’s New, What Works and What Sticks, a live event held October 1-2 at the Renaissance Chicago Hotel in Chicago, IL. Top B2B experts in traditional and online marketing will share tips, secrets and techniques to help participants market more effectively.

The MarketingProfs Business-to-Business Forum 2007 will provide marketing strategies and tips that meet the unique needs of B2B marketers, industrial marketing professionals and nonprofit (sponsorship-driven) managers. The program is open to members and non-members. Non-members who register for the Forum will receive a free year’s membership in MarketingProfs at the Premium Plus level as a bonus (a $199 value).

Register for the MarketingProfs Business-to-Business Forum 2007 at: http://www.marketingprofs.com/events/1/conference

About MarketingProfs.com:
MarketingProfs, founded in 2000, is a comprehensive learning site for marketing professionals, with more than 275,000 members worldwide. Drawing on the expertise of more than 300 analysts, marketing professionals, and professors, MarketingProfs helps marketers all over the world – from the very largest to small start-ups – stay current and effective in the entire range of online and offline marketing areas.

Free membership to MarketingProfs includes a weekly newsletter on current issues and ideas, as well as access to the site’s basic library. The site also offers more than 20 non-sponsored virtual seminars a year. Premium (paid) memberships include access to a vast Premium Library, podcasts, marketing templates, buyers’ guides, benchmark surveys, and marketing guides.