BK Fashion Week{end} Signs on Top Partners for Fourth Season

September 18, 2007, Brooklyn, NEW YORK—A wide range of affluent organizations signed sponsorship deals with the upcoming, fourth season, of Brooklyn Fashion Week{end} to help support the Spring 2008 collections and surrounding events. Endorsed by Brooklyn Borough President, Marty Markowitz and his office, the Brooklyn Chamber of Commerce, and the DUMBO Improvement District, BK Fashion Week{end} will launch Friday, October 19th, and run consecutively through Sunday, October 21st, at the Tobacco Warehouse, a 19th century landmark on the banks of the East River, in Empire-Fulton Ferry State Park. This beautiful location is being provided to us courtesy of The Brooklyn Bridge Park Conservancy, the New York State Office of Parks, Recreation and Historic Preservation, and the Natural Heritage Trust.

The 3-day event boasts substance and couture style from emerging designers and is open to 3000 invited guests including fashion and style opinion makers, fashion journalists, mainstream and local media, celebrities, retail, and entertainment executives.

A few of this year's sponsors and partners have emerged as key players in enhancing the already stellar environment at BK Fashion Week{end}’s waterfront site. West Elm, a lifestyle furniture and accessories retail brand, will be the official furniture partner for the exclusively chic and private VIP area. Fresh and modern, West Elm draws design savvy customers with stylish, high-quality furniture and accessories. With an extensive range of prices, the brand has earned a reputation for affordable style, and has grown into a destination lifestyle concept known for unique, exclusive and innovative design.

Baccarat, a new sponsor this season, has been selected as the official and exclusive jewelry partner. The ageless beauty of Baccarat fine jewelry signifies status and lends crystal a new image. Also new to the BK Fashion Week{end} team is Becca Cosmetics, selected as the official Cosmetic Partner. Founded by Rebecca Morrice Williams, Becca Cosmetics offers an ultimate range of skin-perfecting products that makes it possible for ALL women to experience the pleasure of a flawless and radiant complexion. Signing on as the official Magazine Partner is the smart, chic, and savvy New York woman’s publication, New York Moves.

A colorful addition surrounding this year’s show will be Fashion Month in Brooklyn—a month long campaign dedicated to the fresh look of fashion born in Brooklyn and sponsored by Cibavision for Fresh Look Contacts. On-site, The Brooklyn Fashion Fresh Look will feature the gorgeous Fresh Look hosts in their favorite pair of Fresh Look contacts. Fashion Month in Brooklyn will make its catwalk debut September 15th and extend into the Finale of Brooklyn Fashion Weekend on October 21st.

“We truly appreciate the generosity of our new and existing sponsors. BK Fashion Week{end} continues to break new ground by developing unique public and private partnerships,” said Cybele Sandy, Co-Founder of BK Fashion Week{end}. “The support of our corporate and private sponsors helps us provide the very best in quality, sophistication, unconventional edginess, and allows us to defy expectations seasonally.”

BK Fashion Week{end} is heralded as one of the industry’s most unique events for style branding. The opulently glamorous weekend will feature a red carpet opening night and cocktails along with a Fashion Editor’s Champagne Brunch and a designer only event.

Some of the highlights surrounding BK Fashion Weekend are the nightly, high-profile evening soirees and Finale offering first-class entertainment, celebrity performances and exotic libations. The nightly events will take place directly after the runway shows to celebrate BK Fashion Week(end) designers and will be held in the trend epicenters surrounding DUMBO.

About The BK Style Foundation
The Brooklyn Style Foundation is non-profit organization created to nurture the talent of Brooklyn youth who desire a career in the fashion industry. The Foundation will act as an incubator for emerging design, providing funding and business counseling for talent, as well as build interest in careers in the corporate side of fashion; in this way, the Foundation hopes to nurture a successful, indigenous fashion industry in Brooklyn, one that gives rise to a new batch of entrepreneurs, stimulates the local economy, and most importantly, provides at-risk members of the community (particularly youth) with a new sense of drive and purpose.

For more information on Brooklyn Fashion Week(end)or The BK Style Foundation, contact:
The Buzz International Group at 212.360.0399 and visit www.bkfashionweekend.com


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