SUMMER FASHION AND ACCESSORY TRENDS FOR MEN

CHICAGO (June 2005) – Put away those heavy sweaters and dark colors; summer is almost here and it’s time to start shedding some layers! The best place to spruce up your summer wardrobe is at Chicago’s latest retail emporium, GUISE, located at 2217 N. Halsted. GUISE has everything from clothes and accessories to grooming specialists and top products to complement that great summer tan!

Opened by Brad Habansky in March 2005, GUISE is a casual boutique featuring an extensive line of brand name fashions and accessories, as well as a grooming salon for guests to receive haircuts, shaves, shines and more. Come take a glimpse where complete men’s lifestyle services are within a reach away.

According to GUISE owner, Brad Habansky, following are summer trends for men:
·. The colors for summer are green, yellow and pink. Nicole Farhi seems to have hit all of those in her summer collection.
· Denim is still big. Both light and dark jeans are in for summer. What is out is the overly distressed jeans and the low cut and boot cuts.
· Lightweight pants, which break up the monotony of denim, are also making a breakthrough at GUISE.
· Start moving away from the bright colored striped shirts. You can still get away with them for summer, but fall is moving toward narrower more subtle stripes, checks and solids.
· Out are the t-shirts with the writing on them.
· Among the stylish looks for those summer locks are longer styles with more texture. Today’s looks are messier but kept clean and controlled with finishing products created especially for men, incuding John Allan’s Pomades, Matte and Blu.

Created especially for those who either don't like shopping at all and/or the idea of going to a big department store, GUISE offers a knowledgeable staff of sales associates adept at assisting customers compile a wardrobe ideally suited to fit their lifestyle. Among the list of designer clothing to be featured at GUISE are, J Lindeberg, Theory, John Smedley, James Perse, Niccole Farhi, Rachel Comey, Greige, Seize Our Vingt, Steven Alan and Band of Outsiders, as well as denim by Joie, Yanuk, Taverniti, Sacred Blue and Salt Works. The best in bags, wallets and watches will also be featured, including designs by Jack Spade and Lambretta. In addition, GUISE also offers the latest in skin care, such as Baxter of Californi; hair products by John Alan and shaving gear by Art of Shaving.

GUISE is open seven days a week, Monday through Saturday, 8 a.m. - 8 p.m.; Sunday 9 a.m. to 5 p.m. For appointments call, 773.929.6101 or log on to www.guisestyle.com.

GUISE was developed to provide men with complete lifestyle services for all of their lifestyle needs, while at the same time offering a comfortable and functional environment. Each barber chair includes a mini flat screen TV to provide a more relaxing experience. GUISE also provides a lounge, which features two more flat screen TV’s showing nothing but sporting events. To make manicures more comfortable, clients receive their treatments at the bar while watching their favorite team.