Power Marketing Partners To Lead Larry King Cardiac Foundation Sponsorship

Stamford, CT – (September 16, 2007) – Power Marketing Partners (PMP) has been selected by the Larry King Cardiac Foundation (LKCF) to coordinate the nonprofit organization’s marketing sponsorships, nationwide events, and community outreach programs, that are designed to raise monies to fund cardiovascular care for the uninsured.

As part of the agreement, PMP will be instrumental in carrying out national and local corporate sponsorships that enhance the public’s awareness of the LKCF’s mission to fund cardiac care for the uninsured in the U.S. The ultimate goal is to raise $20million over the next three years via national and local efforts that give hope to the uninsured across the country.

Larry King Jr., president of the LKCF, said, “We are excited to have the assistance of Power Marketing Partners to support our sponsorships and marketing efforts as we raise awareness that can help more people. With Power Marketing’s expertise, we will be able to save even more lives and get closer to achieving our mission of ‘saving a heart a day.’”

Earlier this year, PMP spearheaded The American College of Cardiology Foundation’s (ACCF) partnership with the LKCF in a panel discussion at the College’s 56th Annual Scientific Session (ACC.07) in New Orleans. The panel, moderated by Larry King, was a who’s who of cardiologists and scientific researchers that commented on the future of cardiac care, the rise in heart disease and the complicating factor that fewer cardiologists are currently in training. The panel included King’s own cardiologist, who has cared for the hard-hitting newsman after his quintuple by-pass in 1987.

“As one of the more than 60 million people in the U.S. who suffers from heart disease, I am lucky that I have the resources readily available to me,” King said. “I started the foundation to help the people who cannot afford quality cardiac care get the care that they need.” The LKCF and PMP partner with the worlds top Cardiology Centers of Excellence in achieving this goal, e.g. Cleveland Clinic, New York Presbyterian, Cedar Sinai to name a few.

PMP has extensive high-level public opinion on its side as it looks to implement its programs for the LKCF. Heart disease is the leading cause of death in the United States and the most recent census made public this month, revealed that there are currently 47 million uninsured Americans, an increase of 2 million people since the last report.

John Hopper, PMP’s managing partner, said, “So far this year, the LKCF has helped arrange for cardiac care, surgery, and rehabilitation for more than 100 patients across the U.S. Power Marketing Partners is honored to provide marketing efforts that can add even more resources that would not otherwise be available to help so many deserving people.”

The Larry King Cardiac Foundation is an ideal client for PMP as the Stamford, Connecticut-based marketing firm has a tremendous record of success in both the not for profit arena as well as with celebrity experiential campaigns. “It is a combination of two of our specialty services,” Hopper explained. “Using a non–traditional marketing approach to educate and promote physician-patient dialogue within ‘at risk’ populations, and finding relevant ways for not-for-profits to develop programs attractive to corporate sponsors. PMP assists many not for profit and for profit organizations alike with sponsorship opportunity programs.”

Two immediate programs for PMP will be community events scheduled with the LKCF in Cleveland and Los Angeles, partnering with the National Institute of Health, Robert Wood Johnson Foundation and Sister to Sister – a women’s health outreach organization. Locally, PMP will help manage community outreach programs to inform the public about free heart health screenings, distribution of proactive heart-healthy information, resources for gaining healthcare access, and consultations with physicians. PMP is coordinating national, as well as local, corporate sponsors to aid the services in each city.

The Larry King Cardiac Foundation joins the list of organizations that have reaped the benefits of relationship with Power Marketing Partners, including the American College of Cardiology, AstraZeneca, GMAC, The Multiple Myeloma Research Foundation, Speaking of Women’s Health, Merck, WPP, and The Tuskegee Airmen, Inc. among others. For additional information, please visit www.powermarketingpartners.com

ABOUT POWER MARKETING PARTNERS:
Founded in 2004, Power Marketing Partners, based in Stamford, Connecticut, is a marketing consulting and communications firm that discovers unique ways for its customers to leverage the “power” of a company’s assets. PMP’s innovative marketing efforts are evidenced in its achievements as the first Healthcare Experiential Marketing Agency and the first Environmental Health Marketing Agency. The company partners are noted with creating the first Celebrity Direct-to-Consumer Experiential Marketing Campaign; the first Major Sports Sponsorship for the Pharmaceutical Industry; and a proprietary African-American faith-based health outreach infrastructure, which launched the most successful HIV, outreach marketing campaign in the USA.

ABOUT THE LARRY KING CARDIAC FOUNDATION:
The Larry King Cardiac Foundation (LKCF) was established in 1988 to provide funding for life-saving treatment for individuals who, due to limited means or no insurance, would otherwise be unable to receive the treatment and care they so desperately need. The Foundation works in conjunction with hospitals throughout the nation to ensure that such patients receive proper medical attention. Doctors performing these surgeries do so at no charge. Hospitals are compensated only for the materials used. Hearts are repaired. Families are given another chance. Lives are saved. The LKCF is a non-profit organization funded from the proceeds of Mr. King’s books, speaking engagements, and from entertainment galas conducted in New York City, Washington D.C. and Los Angeles. The LKCF is affiliated with eight premier Cardiac Centers: Children’s National Medical Center and George Washington University Medical Center in Washington, D.C., Children’s Hospital of Los Angeles, Cedars-Sinai Medical Center and Los Angeles County + USC in Los Angeles, California, New York Presbyterian: The University Hospital of Columbia and Weill Cornell University Medical Center in New York, NY, St. Joseph's Hospital in Atlanta, Georgia, and The Cleveland Clinic in Cleveland, Ohio. LKCF also works in conjunction with Venice Family Clinic in Venice, California. For more information, visit www.lkcf.org
###
For Power Marketing Partners, Business Information, Contact:
John Hopper, Managing Partner; T: 203-324-2900; johnh@powermarketingpartners.com