Miami — Sand, Sun and the Cleanest Hands

SCOTTSDALE, Ariz. (September 15, 2007) – The citizens of the Miami area deserve a hand — a clean hand that is! Based on results of Dial Complete’s® (www.dialcomplete.com) “Cleanest Hands in America” survey, residents of the Miami region were found to exhibit the best hand hygiene practices of individuals living in the U.S.’ top 25 designated market areas (DMA) and thus have been proclaimed to have the “Cleanest Hands in America.”

The “Cleanest Hands in America” survey was conducted in conjunction with the Clean Hands Coalition’s [(CHC) (www.cleanhandscoalition.org)] National Clean Hands Week program, which takes place September 16 - 22. The CHC is a unified alliance of public and private partners, whose members work together to create and support coordinated, sustained initiatives to significantly improve health and save lives through clean hands.

National Clean Hands Week was started in 2004 to bring attention to the importance of proper hand hygiene and to spread the message that “clean hands save lives.” According to the Centers for Disease Control and Prevention [(CDC) (www.cdc.gov)], proper hand-washing is the single most important thing individuals can do to keep from getting sick and spreading illness to others.

“We conducted the survey because we believe it’s vital to raise awareness about the importance of good hand hygiene,” said Chris Sommer, brand manager, Dial bar and liquid hand soap. “We hope the survey results compel everyone to take notice of their hand-washing habits and realize that keeping your hands clean is the best way to avoid getting sick and spreading illness.”

Zogby International (www.zogby.com), a leader in scientific Internet polling, having developed a detailed methodology over a nine-year period, was responsible for the survey’s question development, fieldwork and reporting on behalf of Dial Complete.

The Survey Findings
To determine the DMA with the “Cleanest Hands in America,” a random sample of individuals in each region answered an 11-question, Web-based survey instrument (hosted on a secure server and available only to those respondents randomly selected to take part in the online survey) dealing with a variety of hand hygiene topics. The questions were developed from information obtained from the CDC Web site — www.cdc.gov.

Following is the ranking of the top 25 DMAs/cities (from practicing the best to worst hand hygiene)*:

1. Miami
2. Los Angeles
3. Sacramento
4. Houston
5. Chicago
6. Dallas
7. Baltimore
8. Tampa
9. Orlando 10. San Francisco 11. Cleveland
12. Indianapolis
13. Phoenix
14. Detroit
15. Washington, DC
16. Atlanta
17. New York
18. Pittsburgh
19. Seattle
20. Minneapolis
21. Boston
22. St. Louis
23. Philadelphia
24. Portland, Ore.
25. Denver

*The complete “Cleanest Hands in America” survey report is available at www.dialcomplete.com.

“From the results we tabulated, it seems individuals understand the importance of always, regularly and correctly washing their hands,” said John Zogby, president and CEO of Zogby International. “But the more detailed the questions became in regards to certain situations such as washing after touching an animal or soiled public surfaces the percentage of individuals who always wash their hands became less.”

Of the 11 questions asked, findings related to two of the questions strongly reflect Zogby’s analysis. First survey respondents were asked, “How often do you wash your hands after blowing your nose?” The average response for this question was that only 19 percent of individuals in the U.S. top 25 markets always wash their hands after blowing their nose, while 31 percent answered mostly, 40 percent sometimes and nine percent never. Miami scored the highest with 30 percent of the respondents from the DMA answering always, while San Francisco registered the lowest percentage — 13. The CDC recommends that people promptly wash their hands after blowing their nose.

Secondly, responses to the question, “How often do you wash your hands after taking out the garbage?” were attention getting. The average response of survey participants was that only 45 percent of individuals always, 20 percent mostly, 24 percent sometimes and nine percent never wash their hands after taking out the trash. Once again, Miami ranked number one as 49 percent of individuals surveyed answered they always wash their hands after taking out the garbage. Denver scored the lowest, with only 30 percent of respondents washing their hands after garbage detail.

“Taking out the trash doesn’t mean you’re throwing out the germs. Make sure you clean your hands after you empty the garbage,” said Nancy Bock, vice president, education at The Soap and Detergent Association [(SDA) (www.cleaning101.com)]. SDA is a driving force in National Clean Hands Week activities. “If you don’t wash your hands after touching the garbage can, you open yourself up to possible cross-contamination, which can result in you and your loved ones getting sick.”

The Dial Corporation, a company of Henkel KGaA, is based in Scottsdale, Ariz., and is one of America's leading manufacturers of consumer products, including Dial® soaps, Purex® laundry detergents, Renuzit® air fresheners and Right Guard® antiperspirants/deodorants. Dial products have been in the American marketplace for more than 100 years. For more information, visit www.henkelna.com.

For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel operates in three business areas - Home Care, Personal Care, and Adhesives Technologies - and ranks among the Fortune Global 500 companies. In fiscal 2006, Henkel generated sales of 12.740 billion euros and operating profit of 1,298 million euros. Our 52,000 employees worldwide are dedicated to fulfilling our corporate claim, "A Brand like a Friend," and ensuring that people in more than 125 countries can trust in brands and technologies from Henkel.
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