Sedo Completes First Live UK Domain Auction

LONDON and COLOGNE, September 15, 2007 – Sedo, the leading online marketplace for the buying and selling of domain names, has today announced the completion of the first-ever Live UK domain name auction, held in London on Sept. 7, 2007 at the Domain Focus Conference in London.

The auction lasted the full two hours the conference allotted, with a packed house of 120 participants including a handful of additional people taking part via the online tool. Through this live auction, Sedo facilitated the sales transaction of twenty domains, including premium domains Fly.co.uk for 87,500 GBP (Sedo's biggest public .co.uk sale ever) and Employment.co.uk for 17,000 GBP, representing more than a third of the domains available on the auction block. In addition, a number of other domains are actively being negotiated post-auction which will increase the overall total transaction value for the event.

“The first-ever live UK domain name auction at the Domain Focus Conference today was an exciting event to be part of and we’re proud that Sedo served as the platform to bring domainers together in a unique UK event,” said Matt Bentley, chief strategy officer, Sedo. “In addition to facilitating the sale of premium domains like fly.co.uk and employment.co.uk, the auction has initiated a number of additional .co.uk domain transaction discussions. This is further evidence of the growing interest in UK-specific domain names and the value that they bring to the table, and we’re thrilled at the increased attention domaining is drawing in the UK.”
Below is a complete list of the domains sold (as of September 7):

DOMAIN SOLD (SALES PRICE)
PrivacyProtection.co.uk (£1,400)
TubeTickets.com (£875)
Bluffing.co.uk (£700)
VirtualPoker.co.uk (£1,500)
Transplants.co.uk (£1,300)
Reference.co.uk (£3,100)
Xyz.co.uk (£3,000)
PDA.co.uk (£9,000)
Painters.co.uk (£2,850)
Prisoners.co.uk (£750)
Morals.co.uk (£700)
Employment.co.uk (£17,000)
Bikinis.co.uk (£5,000)
PublicRelations.co.uk (£8,500)
HotelBookings.co.uk (£7,000)
Fly.co.uk (£87,500)
Dive.co.uk (£7,500)
Locals.co.uk (£6,000)
Farms.co.uk (£7,000)
Threesomes.co.uk (£2,750)
Walk.co.uk (£6,500)
TOTAL (£179,925)

Last Chance to Secure your Premium .Co.Uk!

Discussions are still underway on a number of domains that did not meet their reserve price during the auction. Due to the extensive promotion given the names both before and after the auction, there are multiple interested parties for the best names, so if you'd like to have a chance at securing one of these names before they sell, please contact Sedo Broker Georgina Wood at georgina.wood@sedo.com.

DOMAIN (RESERVE RANGE IN GBP)
Bones.co.uk (1000-5000)
upt.co.uk (1000-5000)
cocktailbar.co.uk (1000-5000)
Inspire.co.uk (10000-20000 plus VAT)
leicestersquare.com (20000-30000)
Expatriates.co.uk (1000-5000)
Designs.co.uk (5000-10000)
Banker.co.uk (5000-10000)
mum.co.uk (10000-20000)
dad.co.uk (10000-20000)
decorating.co.uk (10000-15000)
temp.co.uk (15000-25000)
after.co.uk (1000-5000 plus VAT)
lift.co.uk (5000-15000)
psychology.co.uk (10000-15000)
dial.co.uk (35000-50000)
phones.co.uk (50000-100000)
ringtones.co.uk (100000-200000)
mobile.co.uk (100000-200000)
phoneshop.com (1000000-150000)
cell.co.uk (20000-30000)
cardealers.co.uk (10000-20000)
results.co.uk (15000-25000 plus VAT)
Daysout.com (5000-10000 website)
honeymoon.co.uk (10000-30000)
mountains.co.uk (10000-30000)
run.co.uk (35000-80000)
activity.co.uk (1000-5000)
fame.co.uk (10000-20000)
fresh.co.uk (35000-50000 plus VAT)
food.co.uk (100000-150000)
drink.co.uk (50000-100000)
beverages.co.uk (5000-10000)
beverage.co.uk (5000-10000)
sport.co.uk (150000-200000)
green.co.uk (100000-150000)
troops.com (350000-50000 plus VAT)
iraq.com (500000-1000000)
sex.co.uk (500000-1000000)


ABOUT SEDO
Sedo is the leading online marketplace where users buy and sell domain names and websites. Sedo has assembled the world's largest database of domain names, with more than eight million listed for sale by their owners. The success of Sedo’s model has attracted a global membership base of more than 500,000 domain professionals. Sedo is majority-owned by AdLINK Group (ISIN DE0005490155 / German WKN: 549015), which is part of the German United Internet AG (ISIN DE0005089031/ WKN 508903). For additional information, please visit www.sedo.co.uk.