NEW RELEASE: Fashion & Apparel: Apparel Company Honors Returning Troops, Announces New Charitable Initiative

Dallas, TX – September 14, 2007 – To honor returning American servicemen and servicewomen and in recognition of military heroes everywhere, branded 100 percent certified American made apparel line American Joe has launched its 'Ts for troops' campaign. American Joe Apparel, a brand of 100 percent American made, manufactured and processed clothing will also unveil its new 'Yellow Ribbon Ts' in honor of this initiative. The company continues to seek individual and corporate sponsors to help continue the program. Sponsorship details are available at www.americanjoeapparel.com/spirit.asp.

Those returning from military service are greeted by American Joe volunteers at the Dallas/Fort Worth International Airport with a hearty welcome and a certified authentic American Joe Classic T. Dedicated to the American hero, American Joe Apparel founded this program as a part of its 'For the Hero in All of Us' initiative. The newly designed ‘support our troops’ version of the logo that is now available for purchase on www.americanjoeapparel.com will have a yellow ribbon beneath the company's signature star. The logo is available for download at www.eisenmanagementgroup.com/yellowribbon.html.

"American Joe gives me just another reason to fight harder and try to come home safe," T-shirt recipient U.S. Army PFC Jordan Smith said. "I firmly believe actions speak louder than words. We thank you, from the bottom of our hearts."

"We are proud to give such a token of our appreciation to the men and women who have risked their lives for our country," American Joe founder Nan Moon said. "Guts, courage and pride are what American Joe is all about, and we're honored to be one of the first ones to welcome them home. It is a humbling experience for all of us, and a small way that we can say 'welcome home, and thank you' to real American heroes."

Moon added that if anyone would like to add a message to the returning servicemen and women, American Joe will attach a personalized message, free of charge, to the sponsored shirts.

About American Joe

The American Joe brand of apparel provides 100 percent authentic American made, manufactured and processed clothing for men, women and children and is based on the value that buying American means something - quality, spirit, and authentic style. The company, headquartered in Texas and founded by two 'all American moms', say there is an American Joe in all of us. Guts. Courage. Pride. More information can be found at www.americanjoeapparel.com

Media Contact:
Allison Brinkman, Eisen Management Group
Allison@eisenmanagementgroup.com
859.586.4302