Dexter Laundry Celebrates 20th Anniversary of T-400 with Washer Giveaway

FAIRFIELD, Iowa.—September 14, 2007 - To celebrate the 20th anniversary of their T-400 25 pound washer, Dexter Laundry has announced a special washer giveaway.

In 1987, Dexter launched the Thoroughbred line of washers by introducing the T-400. Built with a large capacity, sturdy industrial design, and a great modern look, store owners quickly made the T-400 the “workhorse” in laundries around the world. Even after 20 years of use by the toughest laundry customers, many of the earliest T-400’s are still running strong.

Today, Dexter offers a complete line of washers featuring the same great look and reliability as the original T-400 along with the latest in energy saving technology. Dexter’s newest models use over 50% less electricity, operate 50% quieter, and spin with more than double the extract force as the original models.

To celebrate the T-400’s two decades in action, Dexter Laundry is offering a special washer giveaway giving customers two different opportunities to win new Dexter T-400 Express Washers. Laundry owners can register to win by attending fall open houses at participating Dexter Authorized Distributors or they can also enter to win by sharing their Dexter success story online at www.dexterlaundry.com/winaT400.

“The original T-400 was one of those rare products”, says Kevin Hietpas Director of Sales & Marketing for Dexter Laundry. “Everything was done right; the design, the look, the construction and the performance all came together at a time our industry was coming into its own. Store owner response to the performance and reliability of the T-400 led to the Dexter product line of today. Too many products today are disposable. We’re happy to have the opportunity celebrate the T-400’s 20th anniversary with a program like this, and we’re very anxious to hear some of the interesting stories that folks have to tell us about their T-400’s.”

For a complete set of contest rules and guidelines and for a list of participating distributors and upcoming events, please visit www.dexterlaundry.com/winaT400.

Dexter Laundry, Inc. is an employee owned manufacturer based in Fairfield, Iowa, USA. Founded in 1894, the company has grown to offer a full line of front load washers, drying tumblers, Easy Card™ systems, and equipment financing serving the on-premise and commercial laundry industries. Learn more at www.dexterlaundry.com or call 1-800-524-2954 to find your local Dexter Authorized Distributor.

CONTACT: The Dexter Company
Kim Hewitt, (Marketing Manager) 641-472-5131 x 376