Toot! Toot!*: Jeff Fisher LogoMotives honored with American Graphic Design Awards

(Portland, OR) — Jeff Fisher, the Engineer of Creative Identity for the Portland firm Jeff Fisher LogoMotives has received three 2007 American Graphic Design Awards for his identity design efforts. Over the past decade Fisher has been honored with 18 of the awards in the annual national competition coordinated by the trade publication "Graphic Design:usa" and sponsored by Adobe Systems Incorporated.

The logo for the Portland delicatessen Balaboosta was selected for an award. The eating establishment has since been renovated by the owner and re-opened under a new name.

The identity for the Native Youth Internship Program, of the Holland+ Knight Charitable Foundation, was also recognized. The intern and scholarship program, for Native high school students, was initiated by the designer's partner Ed Cunningham, Business Manager of the national law firm's Portland office. The Holland+Knight Charitable Foundation is headquartered in Tampa, FL.

Fisher's logo design for the AIDS residential care facility Our House of Portland was also honored. The new identity was introduced in conjunction with the grand opening of the organization's new facility this past year.

Jeff Fisher has received over 575 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in nearly 100 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His first book, "The Savvy Designer’s Guide to Success," was released by HOW Design Books in late 2004. His new volume, "Identity Crisis!," will be on bookshelves in October 2007.

(* If I don’t "toot!" my own horn, no one else will.)