Media giants out to showcase the latest and trendiest products at Media Asia Expo ‘07

THAILAND — Big names in advertising media industry have joined the bandwagon of corporate exhibitors who intend to launch their newest and most innovative product selections as Thailand hosts Media Asia Expo ’07, one of the biggest international exhibition events to be staged in the Kingdom and which will run on September 20-30, 2007 at Hall 2, IMPACT Muang Thong Thani.

Going under the theme “New Media, New Concept and New Location”, the exhibition hopes to help the marketing and public relations activities of the advertising media industry identify, meet and satisfy the needs of media consumers and its target groups as quickly and efficiently possible. The who’s who in all media braches—be it in print, digital and mass media—are all set to make an exciting launch of their products during the event where some 5,000 visitors are expected to attend and take advantage of various activities including seminars and conferences.

Among those anticipating the maximum benefit of exposure are giants names in the industry including Samart Engineering, Bangkokstation Network Co., Ltd., Globlet Co., Ltd and RadioBangkok.net who are introducing to the public some of their best products.

Branding the event as a one-stop destination to observe and interact with both conventional and new media, the Executive Director of Bangkokstation Network , Mr. Andrew Batt also pointed out that the event will also give an opportunity to the local industry and see the importance of having “a discerning audience who understand the benefits of being associated with world-class and world-leading brands.”

“Visitors to our booth will observe how a world-class magazine brand can be adapted successfully for the local market. They will also discover the benefits of being associated with BusinessWeek Thailand as we will offer some unbeatable advertising and subscription packages,” he added.

The CEO of Globlet Co. Mr. Jatupol Tanaruthai also expressed high hopes that visitors would be highly interested to fully discover Innovative Search Engine Marketing Technology while Samart Engineering is all eager to show off its satellite channel touted as a high-quality and most modern security CCTV system.

“This event will give a chance to our customers to have a closer look at the technology we offer at attractive prices,” said Mr. Vinich Areerom, Event Marketing Executive of Samart.

RadioBangkok.net is another establishment that believes that Media Asia Expo is one important event that will bring together global media.

“Our unique selling point is the fact that we are a part of the new, budding field of new media- i.e. Internet Radio. This event is an excellent way for us to showcase what internet radio is all about, where it stands today and what's in it for the future,” said Mr. Bill Hammerton, Executive Producer of RadioBangkok.net.

Aside from these media exhibitors, there are other innovative media establishments that would go all out to give visitors a treat during this event, among which are Google, MSN, Look East, Dymaxtion, JCDecaux and Rightman.

Media Asia Expo ’07 will also feature informative seminars and numerous interesting activities as means to further help create business opportunities and encourage trade negotiations between entrepreneurs and consumers in Thailand.

Exhibition visitors will get the chance to participate in seminars including those dealing on the following topics: Digital Innovative Media - New Approach to the Right Target on September 27, 2007, "Out of Home Media"-How to Make OHM Work and Attract Your Customers on September 28, 2007; Printing & Mass Media in the New Era on September 29. There will also be Event Promotions and Marketing Activities scheduled on the following day.

Media Asia Expo ’07 is being organized by IBRIX Co., Ltd. with Advertising Association of Thailand (AAT), Advertising & Sign Producer Association (ASPA), Business of Creative and Event Management Association (EMA) and Out of Home Club. The event is also supported by the Department of Export Promotion (DEP) and Thailand Convention & Exhibition Bureau (Public Organization) (TCEB).

Interested exhibitors and visitors, please visit www.mediaasiaexpo.com or contact IBRIX Co., Ltd. at Tel. +662 641 4381 and biz@ibrix.co.th (Local), mkt@ibrix.co.th and sales@ibrix.co.th.

# # #