Goboz.com Poised to Dominate the Local Search Market

PORTLAND, Oregon - On September 13, 2007, the experience known as Goboz.com launches on the web, providing users with an innovative local search site. Goboz.com seeks to fill the ongoing need for coherent local search that exceeds the expectations of users and businesses.

Goboz.com differentiates itself from other business listing sites by offering a straightforward, easy to navigate format. A registration free voting system allows visitors to quickly determine the relative popularity of a given business. In addition, customer comments provide first hand knowledge of a particular company. Goboz users are encouraged to submit not only favorite businesses but news stories as well, effectively creating an interactive, hyper-local website where the relevance of information is ultimately dictated by the user.

"Goboz.com is a better way to access the local information that is important to you," says Jeremiah Kastner, Founder and CEO of The Kastner Group, LLC. "No longer do you have to wade through paid placements or irrelevant information in your local search results. Goboz.com empowers the user community to decide which businesses or news stories are important to them."

Advertisers and businesses can expect a maximization of their marketing capital through enhanced resources and exposure provided by Goboz. Low, flat rates allow businesses of all sizes to endlessly customize their listings with original features only found on Goboz.com.

Goboz.com is supplemented by a Google gadget that users can add to their iGoogle homepage. The gadget accesses the Goboz.com news page, providing local news headlines from top sources, with a link to the story on Goboz.com. The Goboz development team is also putting the finishing touches on a Facebook application that will allow users to search for local businesses such as restaurants and coffee shops directly from their Facebook profile.

Following the September 13 launch in Portland, Goboz.com is scheduled to go live in Seattle during the month of November and then throughout the West Coast and eventually in every city where effective local searching is a priority.

Goboz.com is operated by The Kastner Group, LLC, a Portland, Oregon company dedicated to providing quality local information management through a variety of Web 2.0 properties. The Kastner Group team is comprised of individuals with backgrounds in e-commerce, marketing, web analytics, finance and law.


For Media Inquiries, contact:

Jeremiah Kastner
Founder & CEO
The Kastner Group, LLC
jeremiah@goboz.com
503-704-4482
Goboz.com