Apple is Out. Pom is Passe. Exotic Lychee Makes a Big Splash in California

Los Angeles, Calif — September 13, 2006 — What do Kai Vodka, Beyonce's perfume and Lancome lip gloss all have in common? Each of these newly launched products utilizes the distinct flavor and scent of the Lychee. This exotic, bright red Asian fruit has begun to appear in beverages, fragrances and cosmetics everywhere. It is quickly replacing uber-trendy ingredients such as green apple and pomegranate.

What is a Lychee?
Peeling off the highly textured crimson skin reveals the crisp, juicy flesh of this Asian fruit. The Lychee is white and pinkish, translucent and glossy, with a consistency similar to a grape, but with a sweeter, more complex taste and aroma. Containing hints of rose, sweet spice and honey, Lychees possess a distinctive flavor as unique as the fruit itself.

Eclectic Usage
One company taking advantage of the sudden rise in popularity of this new fruit is Hawaii-based Kai Vodka. Kai Vodka LLC has recently launched Kai Lychee, the world's first Lychee flavored vodka. Flavored with the tropical Vietnamese Lychee, Kai Lychee Flavored Vodka is being described as a 'martini in a bottle.' The new spirit eliminates the need for sugary Lychee syrups when mixing Lychee martini's and similarly themed cocktails.

What to Look For in 2008
The Lychee fruit, flavor and aroma have been spotted in beverages, perfumes, cosmetics, desserts, and various other applications. As the tropical delicacy becomes more and more popular, we will no doubt see other Lychee firsts alongside Kai's Lychee Vodka.

For more information about Kai Lychee Vodka or to set up an interview with Lychee enthusiast and founder of Kai Vodka, Marcus Bender, please contact Tyler Barnett at 323.937.1351.

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