New, Free White Paper for Publishers Details Strategies for Refreshing a Magazine’s Brand With Digital Magazines

SOUTHBOROUGH, MASS. – September 13, 2007 – A new, free white paper for publishers detailing strategies to refresh a magazine’s brand with the publication of digital magazines is now available for download at www.texterity.com/refreshing.

Recognizing that revitalizing a brand every three to five years is critical to market success, according to an American Marketing Association survey, the white paper, titled “Refreshing Your Magazine’s Brand Through Digital Editions,” urges publishers to think beyond the digital facsimile of print and explains how today’s digital magazines offer a wealth of opportunities in the way of branding benefits.

These benefits of digital edition publishing include boosting magazine brand excitement and relevancy without undermining the trust and brand loyalty publishers have already spent significant time and money cultivating. The white paper is available free from Texterity, a leading provider of complete digital publishing solutions, at: www.texterity.com/refreshing.

Digital editions, if presented on the proper digital platform, provide an exact digital version of the print edition, reiterating its layout, cover, graphics and style. The digital edition supports the print magazine brand, while offering opportunities to enhance and revitalize its image by offering a wide array of exciting Internet-based functionality — ranging from multimedia features and advertising to social media and sponsor interaction.

The white paper outlines specific strategies for:
• Launching the Digital Edition
• Going Mobile
• Integrating the Print Brand Online
• Building Circulation with Cost-effective Digital Samples
• Leveraging Multimedia
• Harnessing the Power of Social Media
• Achieving a Cutting-edge Brand Image

To download the free white paper, “Refreshing Your Magazine’s Brand through Digital Magazines,” visit www.texterity.com/refreshing.

About Texterity, Inc.
Texterity (www.texterity.com) is a leading provider of complete digital publishing solutions. With the most flexible solution in the industry, publishers can choose a custom program ranging from basic services to fully outsourced solutions with innovative circulation-building programs. Named to the “EContent 100” as one of the “100 Companies that Matter Most in the Digital Content Industry,” Texterity provides the only true no-download solution. Top publishers such as Time, Inc., CMP, Penton Media, PennWell Corporation, Hearst, Condé Nast, Ziff Davis Media and IDG all utilize Texterity for digital delivery of their publications. Privately held, Texterity is headquartered in Southborough, Mass.

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Notes to Editors:
• Download high resolution photo for publication at: www.flickr.com/gp/10956940@N08/0JCZ1G
• Press Contacts:
o Don Goncalves, Tiziani Whitmyre, Inc., 781-793-9380, dgoncalves@tizinc.com
o Brandie Gerrish, Tiziani Whitmyre, Inc., 781-793-9380, bgerrish@tizinc.com