Independent Designers Collaborate For Ovarian and Breast Cancer Awareness

More than 20 of the hottest independent designers are launching their second annual campaign to raise funds and promote awareness on these two major diseases affecting women. In recent years society has seen the benefit of joint efforts to educate our Nation about cancer. While the number of women afflicted with ovarian and breast cancer continues to increase, the number of those working in support and awareness of these deadly diseases has also been on the rise. “Indie For Awareness,” a group of 21 talented, cutting-edge designers will impact the fight against cancer for the second consecutive year.

The “Indie For Awareness” campaign began in 2006 under the direction of campaign founders Jennifer Thompson of DivaTribe and Lilie Wells of A Planet 4 Creation. The 2006 campaign achieved its initial goals – raising awareness within the “indie” circuit via press and making substantial contributions to various breast cancer awareness organizations via sales with each individual designer’s product. This year, “indie” designers in various industries are making a footprint in the fight against ovarian and
breast cancer. Recognizing a rapid increase in the number of women affected by various forms of gynecological cancers, the designers agreed to start the campaign in September to aid in the awareness of ovarian cancer.

While each designer will determine the size and type of donation made on an individual basis, the group is dedicated to creating a unique campaign to raise funds and awareness for breast and ovarian cancer research. With the assistance of the blogger Pam Swider, a listing of every designer participating in this collaboration will be listed on the blog, Women For Hope. Direct links to each designer's shop, which include handbags, greeting cards, jewelry, bath and beauty products, and clothing, will
provide consumers the opportunity to see signature products exclusively created for this campaign and give shoppers the opportunity to help each designer achieve her goal: providing 10-20% of all sales to the designer’s selected charitable organization.

During this, the second year for “Indie For Awareness,” designers have committed themselves to working in support of organizations provide hope for women afflicted by these deadly diseases. The efforts made by these designers show that collaboration and a passion to make a difference can change the world! For information visit Indie for Awareness site at - www.womenforhope.com/weblog or www.womenforhope.com/indieforawareness.html.