Joe Corbi’s Fundraising Stirs Things Up With New Website to Reflect Customer-First Focus on Health and Nutrition

Baltimore, MD, September 13, 2007—Joe Corbi’s (http://www.joecorbi.com/), a leader in pizza kit fundraising, has announced the launch of their new website. The fundraising company’s cleaner, more client-friendly website highlights up-to-date features clients care about such as fundraising programs available, a buy-products-direct option, company news, fundraising tips, testimonials and nutritional information.

Two of the biggest changes are the introduction of the “In the Mix” blog and newsletter. The new blog, which will house news and fundraising tips, replaces the forum on the old website. Visitors to the site may add comments to any post. The newsletter contains fundraising news, product information and tips delivered straight to the inbox of anyone who requests it.

The website also reflects Joe Corbi’s strong commitment to consumer health. Its popular pizza kits have a whole wheat crust option and all of its cookie dough contains 0 grams of trans fat. Additional information is also provided that helps consumers understand the true benefits of pizza as part of a healthy diet.

Around since 1983, Joe Corbi’s was the first company to put a pizza kit in a box for fundraising and has raised over $150 million dollars for all types of community fundraising organizations (http://www.joecorbi.com/fundraising/groups/) from schools to youth groups to soccer teams to cheerleading squads. Known for its pizza kit and cookie dough fundraising, the company has additionally brought forth many high-quality specialty items including calzones, pretzels, Chee-Zee bread and cinnamon rolls.

The development of the website was a joint effort by Ephricon Web Marketing (http://www.ephricon.com/) and PVA Interactive (http://www.pvainteractive.com/), whose goals were to position the site as more user-friendly to customers, and to promote even more dialog between Joe Corbi’s and their consumers.

Ephricon Web Marketing‘s Net Focus Media division (http://www.netfocusmedia.com/) is working with the website to enhance the site’s ability to reach consumers who are using the web to identify fundraising opportunities. Methods such as search engine optimization, website and landing page conversion optimization, content management and online PR are all aspects of the campaign geared to reach Joe Corbi’s core audiences. PVA Interactive provides website design, interactive media, brand development, marketing promotions, and three dimensional illustration and animation.