Otherwise Incorporated Announces New VP of Client Services

(Chicago, IL) – Otherwise Incorporated, a Chicago-based Integrated Marketing Services Agency specializing in online and offline visual communications, today announced it has appointed Colleen Egan to the position of Vice President of Client Services. In this capacity, Colleen assumes responsibility the company’s business development function, including the acquisition of new client accounts, corporate publicity, new product and service development, and the formation of strategic relationships with companies throughout the U.S.

“The appointment of Colleen Egan as Vice President of Client Services marks an important milestone in the expansion the Otherwise leadership team,” explains Nancy Lerner, President and Chief Strategic Officer. “Her extensive background in business management, relationship development and creative marketing make her an ideal fit with our firm. We are confident that Colleen will leverage these skills to rapidly expand the reach of our creative services for leading companies that champion strategic thinking, great design and breakthrough technologies, both in Chicago and throughout the U.S.”

Colleen comes to Otherwise with more than 15 years of experience in business development and strategic creative communications. She most recently served as Senior Vice President, Operations and Production for Zula USA, a childrens education and entertainment production company. Prior to her position at Zula, Colleen was Founder, COO/CFO for twohundredtwelve? LLC, a multi-disciplinary creative agency specializing in travel, entertainment business branding, community and events. Previously, she served in multiple roles at Leapnet, Chicago, including Operations Director, Producer and Writer. Colleen explains, “In my new role at Otherwise, I will have the opportunity to introduce the high-impact work of this talented interdisciplinary group to clients who value smart, holistic branding and marketing. It’s a pleasure to join this experienced design and marketing team and bring broader exposure to the firm’s work.”

Located in Chicago, OTHERWISE INCORPORATED (www.otherwiseinc.com) is an Integrated Marketing Services Agency specializing in online and offline visual communications. Founded in 1981 as a pioneer in design-intensive marketing and consulting, Otherwise has continued to thrive by understanding our continuously changing culture and the diverse world of commerce. Otherwise helps some of the world's most respected companies understand and manage critical "moments of change"—in brand positioning, business models, markets, technology, customer behaviors, and product and service offerings by delivering comprehensive integrated marketing communications, including branding and positioning strategies and corporate identity development. Additionally, Otherwise offers strategic design services, ranging from online initiatives like internet advertising and web design and development, to offline capabilities, such as the creation of marketing collateral materials, environmental graphics, packaging and advertising.