Special Charm Collection to Support Breast Cancer Research

Pasadena, CA. (September 10, 2007) - Online fashion jewelry and Italian charms retailer Pugster (www.pugster.com) recently launched their On the Wings of Hope Italian Charm collection. The collection features eleven original photo charms, each with a butterfly design.

The charms were designed by Judie Swan, a three year breast cancer survivor who is raising money to take part in the Susan G. Komen Breast Cancer 3-Day. The Breast Cancer 3-Day is a 3 day, 60 mile walk for men and woman which helps to raise millions of dollars for breast cancer research and patient support (www.the3day.org ).

Pugster has pledged to donate 50% of proceeds from sales of the charms to the Breast Cancer 3-Day in Judie’s name. Judie hopes to raise enough to participate in the October 19 event in Tampa Bay, FL.

The collection will be sold exclusively on Pugster.com during the month of September, 2007.

The On the Wings of Hope Collection marks the first Italian charm collection to be released under the PugsterCares program. PugsterCares is a new division of Pugster, Inc., focusing on community outreach and non-profit donations.

The program allows people to create their own Italian charms in order to support the non-profit organization of their choice. Pugster manufactures, sells, and promotes the charms for a one month period. At the end of the promotion, Pugster donates half of the profits from the charms to the agreed upon organization.

For more information on PugsterCares or how to make a submission, please visit their website at http://www.pugster.com/pugstercares.php.

To help Judie reach her goal, please visit http://www.pugster.com/c/charms-by-judie.

###