My Creative Team Launches Irwin Challenge Website

Irwin Industrial Tools developed a national tradesman contest called the Irwin Ultimate Tradesman Challenge and needed a website designed, built and launched in less than a month. The company selected My Creative Team to make them and their promotional website look good.

The IRWIN Ultimate Tradesman Challenge involves measuring, marking and drilling a piece of lumber, using IRWIN tools, as quickly and accurately as possible. The winner receives a new 2007 supercharged Ford F-150 pick-up truck customized by Roush Performance, a dream barbeque with Jamie McMurray and the #26 IRWIN race team at their home and the chance to win $1.26 million. Thousands of tradesmen will take part in the event at more than 150 Ultimate Tradesman Challenge events staged in 30 states from April through November.

My Creative Team created the portal-style promotional website for Irwin Tools – http://www.irwinchallenge.com - that serves up video from recent competitions, keeps the standings up-to-date and alerts visitors to upcoming events in their areas where they can enter the Challenge. It also provides news, the rules, an area that highlights prizes and photos from the most recent events.

"Our heritage is based on exceeding the expectations of the tradesman that uses our products. We wanted a website that would live up to that reputation, so we selected My Creative Team because we knew they could get it done on target and on time," said Ira Gleser, marketing communications director for IRWIN Industrial Tools.

IRWIN Industrial Tools manufactures and distributes professional grade hand tools and power tool accessories worldwide for trade professionals who demand superior performance and durability on the job. IRWIN Industrial Tools' brand portfolio features user-preferred category leaders such as IRWIN®, VISE-GRIP® locking tools, MARATHON® circular saw blades, QUICK-GRIP® clamping tools, SPEEDBOR® flat bits, STRAIT-LINE® marking tools, Unibit® step drill bits and HANSON® taps and dies. IRWIN Industrial Tools is a Newell Rubbermaid company. For more information about IRWIN's line of hand tools and power tool accessories, call 1-800-GO IRWIN or visit www.irwin.com.

My Creative Team, www.My-CreativeTeam.com, is a Huntersville, NC-based network of highly experienced and talented independent professionals that gives clients better work that’s a better value. The ad agency delivers great work, on time and on target, and that makes the client look good.

Services include turnkey website development and promotion, presentation development, email marketing programs, pay-per-click advertising, advertising, media planning and buying, PR, and video production. Clients range from Jacobsen, National Gypsum and Rubbermaid to Bank of Commerce and Focus Four.