iBert Safe-T-Seat Awarded 2007 Choice of the Year by “CreativeChild” Magazine

iBert Inc., manufacturer of the safe-T-seat, today announced its front-mounted bicycle seat was named a Top Choice of the Year by “CreativeChild” magazine. As the Top Choice in the Travel Carrier category for 2007, the safe-T-seat was one of more than 1,000 products reviewed by “CreativeChild” magazine’s play testers and a panel of judges including psychologists and educators.

Watching children in action, child psychologists, child educators and parents score each toy's play value based upon factors of educational value, creative nurturing, creative play, and overall value with respect to the retail price.

“‘CreativeChild’ magazine is an excellent resource for parents focused on raising healthy, creative and well-balanced children,” said Kelly Eissinger, president of iBert and developer of the safe-T-seat. “We agree that whether you are taking a trip around the neighborhood or a ride through a national forest – cycling with your children is a great way to bring out the creative explorer in your child and in yourself!”

This award compliments the growing number of awards and reviews the safe-T-seat has received from cycling and parenting media since its launch in 2006. The innovative safe-T-seat is the result of six years of research and development, providing parents with a safer and easier way to enjoy family bike rides.

The iBert safe-T-seat is a front-mounted bicycle seat that places the child between the adult rider and the handlebars giving parents improved control over both the child and the bicycle. The safe-T-seat uses a specially designed, easy-to-use attach/detach system that fits most bikes on the market today and is now available in both bright green and hot pink.

Eissinger’s safe-T-seat design includes a unique and easy mounting system, a better fit for bicycles made in the U.S. with a slightly higher mounting position that saves the adult rider’s knees from the scrapes and bruises that result from hitting the underside of other child carrier seats. She has also worked with Phil Cutler, the father of the bicycle helmet, to make sure her design met all ASTM 1625-00 standards for rear-mounted seats, and is in the process of petitioning the ASTM to create safety standards for front-mounted seats.

The manufacturer’s suggested retail price for the iBert safe-T-seat is $89.95 (US). Those interested in finding more information about the safe-T-seat, please visit www.ibertinc.com.

iBert is seeking to expand distribution of the safe-T-seat. For distributor and retailer inquiries, visit iBert staff at ABC Kids Expo booth # 1805 or contact Kelly Eissinger at 801.440.4024 or info@ibertinc.com.

About iBert Inc.
Established in 2006, iBert offers the innovative safe-T-seat child bicycle seat. The safe-T-seat is a front-mounted bicycle seat that places the child between the adult rider and the handlebars giving parents improved control over both the child and the bicycle. The safe-T-seat uses a specially designed, easy-to-use attach/detach system that fits most bikes on the market today and is now available in bright green and hot pink. For more information about iBert and the safe-T-seat visit www.ibertinc.com or call 801.440.4024.

The iBert safe-T-seat has been reviewed and featured in a growing list of online publications including Associated Content, BikeForums.net, Seattle Post-Intelligencer and GearJunkie.com, among others.