TRG & Dimensional Insight Bring Business Intelligence to Vietnam

According to Direct Marketing News (04 Sept 2007), “Business intelligence is a necessity, not a luxury”. Companies all over the world are using BI solutions to turn their data into valuable knowledge which helps them make better and timelier business decisions, and now thanks to TRG International and Dimensional Insight, businesses in Vietnam have a powerful and affordable solution within their reach – Diver Solution.

Dimensional Insight’s Asia General Manager, Paul Fraley, visited Ho Chi Minh City last month to take part in a Business Intelligence seminar with TRG International. During his visit we spoke to him about business intelligence solutions and how they can help companies in Vietnam.

First of all, please give us a brief explanation of what ‘Business Intelligence’ means.

Business intelligence (BI) is a solution for gathering, storing, analysing, and providing access to data to help enterprise users make better business decisions. BI applications include the activities of decision support, query and reporting, online analytical processing (OLAP), statistical analysis, forecasting, and data mining.

Dimensional Insight has been in the market for a long time. Please tell us why the company and its products have been so successful.

We are a pioneer in the Business Intelligence market and own several patents in this technology. Our 19-year success can be attributed to our ability to work closely with our customers and provide solutions that are relevant, easy to use, scalable and affordable.

What types of company use Diver Solution?

Companies who are new to Business Intelligence and want to take a technological leap using our solution; and companies who have tried other BI products and realised a better solution with Dimensional Insight. The Dimensional Insight Solution is scalable, easy to use and affordable and therefore attractive to small, medium and large enterprises.

What benefits can companies get from using Diver Solution?

The key benefit is creating knowledge to facilitate better business decisions to make and save money by empowering business people to conduct their own analysis and create their own reports and to share them across the company.

Why did you choose TRG International as your partner in Vietnam, and what is it like working with them?

TRG has a similar philosophy to Dimensional Insight; we care about our people, and our customers. We both have a long history of growing with our customers and providing solutions which our customers need. As a team we bring something special to the Vietnam market which provides business advantages to Vietnamese companies. It is exciting to be TRG’s partner in Vietnam and part of such a progressive and customer-focused team.


You’ve visited Vietnam on several occasions; what do you like about the country?

I enjoy the friendliness, professionalism, positive attitude and the energy level of the people. I see the country as pregnant with business opportunities and the desire and ability to exploit them for the good of the country.

How do you see the business environment in Vietnam?

I see the business environment in Vietnam as just taking off and in a great position to embrace leading edge Business Intelligence technology to address many burgeoning opportunities which will become large ongoing businesses. Vietnam’s entry into the WTO will open up many opportunities and facilitate increasing international business and accelerate the transformation of Vietnam into a business, trading and economic force in Asia.

Finally, why should Vietnam businesses choose Diver Solution from TRG International?

To increase revenue, profit, customer service and productivity; and reduce costs by exploiting your data. Overall, become a more informed and successful business.


Interview by Tim Russell, TRG International