Helping Sales and Marketing Departments Drive Value for Customers and Consumers

KINGSTON, N.Y. — Sept. 6, 2007 — JMC, a Hudson Valley PR and marketing communications firm, is co-hosting a telephone and Web seminar to help businesses and non-profit groups improve financial performance by improving their sales and marketing communications. The event will also spotlight the need for sales departments and marketing departments to join forces.

The revolution in marketing being fueled by Web 2.0 and numerous other technical advances is losing traction in some cases, simply because the traditions and organizational structures are impeding their abilities.

“Sales management and sales training must work more closely with marketing and PR, advertising and promotions, and other marketing communications tools, especially now that Web 2.0 and other technologies have created a revolution in how businesses reach customers and consumers,” explains Sylvia Murphy, vice president and general manager of JMC.

JMC is joining forces with Strategy Mapping Selling, in presenting what sales groups and marketing departments can do to improve their impact in the marketplace.

The seminar, aimed at businesses challenged to drive growth, is a unique blend of marketing communications and sales training. Strategy Mapping Selling’s president Tim McMahon will present the “Five Myths and Realities of Creating Value.” JMC President John Mallen will present the “Five Myths and Realities of Communicating Value.” It discusses how PR, advertising, promotions and other communications vehicles are critical to success.

“Myths are common beliefs that we have heard for years. Too often these beliefs have become practices that can hold back the success of the sales and marketing groups,” says Tim McMahon.

“The realities are fundamental steps that have a track record in helping develop and communicate the value offering customers want to see and consumers want to experience,” adds Mallen.

“We have seen a number of companies adopt two or three of these and literally turn their business around,” says Tom Kramer, associate partner of Strategy Mapping Selling.

The Thursday Sept. 6, 11 a.m. EDT seminar draws on the firms’ collective experiences with small, mid-sized and large global organizations. It is designed to provide insight and useful information to professional from all sizes of firms. Tom Kramer will serve as moderator.

To register for the session, contact Sylvia Murphy at Sylvia@mallen.com or call 845 331-1200.

JMC is a full-service marketing communications and public relations firm. Celebrating its 20th anniversary of providing real-world solutions for clients, JMC was founded by John Mallen in 1987. Based in Kingston, JMC is a global firm with affiliations and partnerships with dedicated professionals and organizations around the world.

Strategy Mapping Selling uses a dynamic blended learning program approach to deliver custom-designed sales and management training programs that produce cost-effective results. Founded in 1995, the company and its Affiliate Partners have developed an impressive list of global clients on six continents representing a wide diversity of industries.

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