MyPerfumesForLess gives away $5K in Free Vacations to its loyal members!

Vacation giveaways continue to be part of discount designer fragrance wholesaler’s marketing strategy. MyPerfumesForLess has given away over $5,000 in free vacations as of second quarter 2007, sending its loyal members to hot vacation spots such as Orlando Florida, San Antonio Texas, Las Vegas Nevada, Miami Florida and Cancun MX, among other locations. The fragrance e-tailer has found another offering appealing to its members’ appetite. “Our company has found this marketing strategy to be extremely effective as there is some level of correlation between shoppers of designer fragrances and certain vacation-taking lifestyles” said Sunil Sajnani, President MPFL.

“The vacations are a small token of appreciation for our loyal members who keep bringing in continuing business as well as referring other high volume buyers to our business. We plan on continuing the free vacation program for many many years to come”, said Shawna Golden, VP of Marketing MPFL.

MPFL expects to triple the vacation giveaways by the same time next year as business is expected to grow at current pace.