Mobifusion Launches The Holy Bhagavad-Gita For India Market this Janmashtami

Mumbai, September 6, 2007: Mobifusion, a global publisher of mobile applications and technology, today launched the entire Holy Bhagavad Gita on cell phones in India. The Holy Bhagavad Gita contains all 700 Sanskrit Slokas with its English translation beautifully rendered by Padma Shree Prof P Lal. The translation preserves the dignity and grace of the original epic poem, remaining consistently faithful to the oral and musical tradition of Vyasa. The application is currently available to Vodafone-Essar mobile subscribers and will be shortly available on other operator networks.

“The Holy Bhagavad-Gita is a source of knowledge and peace and now that we’ve optimized it for the cell phone, it will be particularly useful to de-stress in today’s modern society,” said Prashant Gupta, Managing Director of Mobifusion’s India center. “We are very glad to be associated with this project and unveil it on such a day of importance.”

Says Prof Lal, quoting from the Bhagavad Gita, “There is no purifier like knowledge in this world.”

According to Pavan Mandhani, Founder and CEO of Mobifusion, by releasing this on Vodafone Essar, millions of wireless users now can access the Holy Bhagvad Gita instantly on their cell phones. “With our built-in simple search engine, they can instantly access slokas that are relevant to a particular situation. We are working on a mobile audio version so users can listen to the beauty of the works as well.”

About Mobifusion
A pioneer in the emerging world of mobile media, Mobifusion provides cellular operators and carriers, publishers and content providers with a rich new channel for customer acquisition and loyalty, and service upsells. Mobifusion products are sold through wireless carriers and online retailers worldwide. For more information, visit www.mobifusion.com.

US Editors Note:
Janmashtami is the birthday of Lord Krishna, the re-incarnation of Lord Vishnu, who gave the vital message of the Bhagwat Gita. The festival of Janmashtam is now popularly celebrated outside of India due largely to the extraordinary efforts of many Krishna-devotees and many Hindu organizations