CATAPULT COFFEE LAUNCHES WITH A POWERFUL COMBINATION: ARABICA BEANS ENHANCED WITH HERBS YERBA MATE, GUARANA AND DONG QUAI FOR EXTRA MENTAL AND PHYSICAL ENERGY

Who among us doesn’t want that “little extra?” A little extra time…a little extra money…a little extra energy? This search for that “little extra” was the impetus behind the creation of Catapult Coffee. “Coffee will never be the same,” says Catapult President David Sollars, a nationally recognized herbalist, acupuncturist and author. “We’ve blended high quality Arabica beans with flavorful herbs like yerba mate, dong quai and guarana seeds, resulting in a brew that helps bring added mental and physical energy. Catapult Coffee may be a new concept here in the United States but throughout the coffee-growing world, indigenous people have combined herbs with coffee for greater vitality for centuries. We believe the time has come to introduce the concept in America, because many of us are looking for a competitive edge.” Sollars points to the success of vitamin-enhanced water. In much the same way that product has changed the bottled water industry, he believes that Catapult coffee enhanced with herbs is the next frontier for the coffee industry.

Catapult Coffee is now available at select Stop and Shop supermarkets in the Northeast as well as nationally online at www.catapultcoffee.com. There are four energizing coffees to choose from, all available in distinctive 12 oz. cans:

· Dragon Roast – the flavor of rich Arabica beans
· Cinnamon Dragon – with a touch of cinnamon
· Vanilla Crane – for vanilla lovers
· Hazelnut Tiger – with a hint of hazelnut

All four coffees contain extracts from the following three herbs, and are listed in FDA regulations for use in food and beverages:

· Yerba Mate – Used throughout South America to make a popular drink known for relieving both mental and physical fatigue.
· Angelica Sinensis (Dong Quai) – One of the most highly respected herbs used in traditional Chinese medicine. This high-energy herb helps maintain healthy circulation and blood flow.
· Guarana Seed Powder – The people of the Amazon rain forest use crushed guarana seeds as a beverage to decrease fatigue and increase energy.

“Coffee is more than a drink. It’s become an integral part of how we jump-start our day. For many, coffee is the morning ritual for getting it together! ” says Sollars. “A recent survey by the National Coffee Association found that 79% of Americans aged 18 or older will drink coffee at some point during the year. 110 million of us drink it every day. We believe that Catapult is a natural progression for the coffee industry. We plan to change the coffee industry and we’re starting now. Power up & Go!”

Catapult Coffee is produced by Comfort Foods of North Andover, Massachusetts, which also produces the popular Harmony Bay Coffee line. For more information, log onto www.catapultcoffee.com. For media information, contact Aigner Associates at 617.254.9500.