New Software Helps Webmasters To Detect Competitors That Cheat Search Engines

15 June 2005 - Some webmasters use unethical tricks and spamming techniques to artificially boost the search engine rankings of their web sites. This dilutes the quality of search results so that the accuracy of search results becomes questionable. Spammed search results are a big nuisance for web surfers and search engines.

One of the most popular techniques to cheat search engines is called Cloaking. It is a technique that hides web page contents from the eyes of search engine programs. Search engines will be provided a web page that is different to what a searcher will ultimately see.

"Flooding the search engine result pages with irrelevant or low quality content is no peccadillo," said Axandra CEO Johannes Selbach. "Google has a clear statement against cloaking on its official webmaster pages."

Unfortunately, it is difficult to find out if a web site uses cloaking or not. Even the most popular search engine Google has difficulties to ban such web pages from its search results.

IBP 8 is a software program that helps webmasters to find out if their competitors deliver different web pages to search engines and Internet users. It helps businesses to find competitors who do not play by the rules.

In addition to this tool, IBP 8 offers 15 additional tools that help webmasters to obtain higher search engine rankings without cheating.

IBP uses an ethical approach to search engine marketing. It leads to a symbiotic relationship between search engines, web surfers and webmasters: search engine receive high quality content, web surfers find what they are looking for, and webmasters get new customers.

IBP is successfully used by more than 10,000 businesses in 65 countries. A free trial version of the software and further information is available on the company web site: http://www.Axandra.com/ibp

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About Axandra

Axandra / Voget Selbach Enterprises GmbH is recognized as an industry leader in search engine promotion software. It is a privately held company located in Germany. Their software programs have helped more than 10,000 companies and organizations to achieve greater search engine visibility since 1997.

Axandra uses an ethical search engine optimization approach that is beneficial to web surfers, webmasters and search engines.

More information about the company: http://www.Axandra.com/about.htm

For additional information, contact:

Johannes Selbach
mailto:Johannes@Axandra.com
Fax: 425 7327-791 (USA)

Contact address:
Axandra / Voget Selbach Enterprises GmbH
Mosaik Str. 16, D-56235 Ransbach-Baumbach
http://www.Axandra.com