Techfocus picks Screen Pages to push online sales of technology accessories

Techfocus is operated by Kinch Electronics and offers the latest innovative products in the technology accessories field, currently focusing on products for the Creative Zen and Apple iPod range of MP3 players including FM Transmitters (http://www.techfocus.co.uk/iTrip-FM-Transmitters.htm) and Chargers (http://www.techfocus.co.uk/iPod-Zen-Car-Mains-Chargers.htm). In addition, the company stocks a wide range of accessories for wireless devices, PC peripherals, mobile phones and PDAs.

The new website, at http://www.techfocus.co.uk, has been designed and delivered as a fully bespoke e-commerce website by Screen Pages (http://www.screenpages.com).

The new website features clean, simple navigation; best sellers, filtered searches, cross- and up-sells, stock control, informative product information and, importantly, same day dispatch. Customers can make purchases at many points across the site – directly from the home page or from category pages, as well as from product pages. Overall, the layout, design and usability of the site have been enhanced to yield a more professional, knowledgeable approach.

Since launching, overall site conversion ratios have improved by over one third (36%) and the rate of bulk deals and multiple purchases has increased by over 100%.

“We are very pleased to be working with Techfocus,� said Roger Willcocks, managing director of Screen Pages. It’s a business that has grown rapidly in a clear niche and is a very effective online operator with excellent fulfillment.“

“Our internet business has been growing rapidly and it became critical to introduce a robust, flexible platform that would give us an infrastructure to expand our sales and marketing activities, as well as streamline our end-to-end processing. Screen Pages’ approach and technology gives us just that,� said Sam Kinch, founder of Kinch Electronics.