Becoming a Brand in the Boardroom™, presented by the New England Direct Marketing Association (NEDMA)

Join NEDMA for its September breakfast meeting where Caroline Bishop of Winsper, Inc. will present: “Becoming a Brand in the Boardroom: How to effectively reach the C-suite audience.” Bishop will share new approaches, strategies and trends for getting results in the boardroom.

If you’re in B-to-B direct marketing, you already know how important it is to persuade buyers and influencers at multiple levels. In fact, for many complex, high-ticket products and services, reaching the C-level audience (CEO, CFO, CIO, COO, etc.) can make – or break – your campaign.

• But how do you get past gatekeepers?
• How do you break through executive-level communications clutter?
• And how can you make sure your message resonates with the top brass at your targeted companies?

Learn how one of Boston’s hottest marketing agencies, Winsper, has developed a process for understanding the “work, home, play” of the C-suite audience, including all you need to know about:

• C-level media consumption habits
• What are their rational and emotional buying behaviors?
• How to sell-through a committee
• Building an executive-level message map and contact strategy
• How much must you invest to get a seat at the table
• And lastly, what to do after you close the business?

NEDMA’s September Breakfast Meeting, The Langham Hotel, 250 Franklin Street, Boston, MA 02110

Wednesday, September 12, 7:30-9:30a.m.

Contacts:
For more information or to register, please contact Beth Drysdale at info@nedma.com or call 781-237-1366.

Costs:
NEDMA Members $30.00; Non-members $40.00 (Non-member payment is required in advance). After Tuesday, September 11th at noon and at the door: NEDMA Members: $50; Non-Members: $60.


About Caroline Bishop:
Caroline is a versatile marketer with over 14 years experience in branding strategy and integrated marketing communications. She oversees the Winsper client base and actively works on; CA, Cognos, Exeter Hospital and Timberland PRO. Prior to Winsper, Caroline worked at Mullen as a VP Account Director on the Four Seasons and XM Satellite Radio.

About NEDMA:
The New England Direct Marketing Association is a regional, professional association for all those interested in direct marketing. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including monthly business/dinner meetings, half-day seminars, an annual conference and an awards program. For more information, go to: http://www.nedma.com/index.html

NEDMA also serves the New England direct marketing community through the NEDMA Educational Foundation. In addition to providing educational opportunities (including direct marketing scholarships to promising, aspiring direct marketers), the Foundation oversees the NEDMA libraries.

###