The Search for Website Success

August 31, 2007 Toronto, ON. Jerry Bader, Senior Partner at MRPwebmedia, announced the release of their latest Web-video series "In Search of Web Success" with the accompanying article, "18 Web-Marketing Concepts That Make A Difference."

Bader says, "This latest series continues our efforts to show how to use audio and video Web-communication techniques to tell a brand story in an engaging, entertaining, and above all memorable manner."

The campaign consists of six humorous videos involving one website owner's search for the answer to the question, 'How do I become a website success?" The campaign hero travels the globe searching for website experts in arid deserts, remote jungles, the frigid Antarctic, urban hideaways, bucolic country retreats, and corporate corner offices only to find a familiar sounding consultant with little to offer, but each video ends with an attractive host interrupting the video delivering some real insight and pointing the way to a whole new way of thinking about how to deliver a marketing message on the Web.

Josh Bader, MRPwebmedia's Director of Video Production, says. "We are corporate story-tellers. Every company has a story to tell but amazingly, very few know how to tell it effectively. That's our job: tell the story and deliver the message so the company's audience will never forget it."

Simon Bader, MRPwebmedia's Director of Audio and Music Production, says, "Web-businesses must learn how to use all the multimedia techniques to create a memorable brand story. This campaign uses video performance, audio voice-over techniques that draw upon the audience's collective consciousness, and custom composed music that provides the mnemonic triggers that drive the marketing message home."

You can access the new videos and the accompanying article at http://www.mrpwebmedia.com/ads. Jerry Bader can be contacted at MRPwebmedia by email using info@mrpwebmedia.com or by phone at (905) 764-1246