The Pedowitz Group Reinforces Web 2.0 Footprint By Partnering With Eloqua Corporation

ATLANTA – August 30, 2007 – The Pedowitz Group, the leader in Web 2.0 Marketing services for business-to-business (B2B) marketers, today announced its partnership with Eloqua Corporation, the leading supplier of automated demand generation applications and expertise for B2B marketers.

The partnership will extend The Pedowitz Group’s service line to providing businesses with a wide variety of automated marketing services and best practices, including lead generation, lead scoring and lead nurturing, as well as marketing campaign design, management and measurement.

The Pedowitz Group is a Web 2.0 consulting firm that leverages strategy, execution and technology selection to empower marketers to achieve higher levels of marketing effectiveness. President and CEO Jeff Pedowitz has more than seventeen years of B2B Marketing experience and recently served as VP of Professional Services for Eloqua. In that role, he architected a suite of services to educate the marketplace on Web 2.0 marketing best practices, drive product adoption and increase revenue.

Eloqua’s Conversion Suite is a family of demand generation applications that automate and integrate the key marketing and sales functions of email, direct mail, prospect profiling, website analytics, campaign analytics, and sales force automation (SFA) to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

“Our partner ecosystem has been carefully designed to benefit our customers by introducing them to the leading marketing service and technology firms focused on strategic and tactical demand generation activities,” said Joe Payne, CEO of Eloqua. “Partners like The Pedowitz Group can now utilize the leading on-demand marketing applications to build closed-loop demand generation processes for their customers.”

About The Pedowitz Group
The Pedowitz Group is a Web 2.0 marketing services firm that enables marketing and sales teams to achieve their goals through the application of strategy, execution and technology selection. Founded by 17-year sales and marketing veteran Jeff Pedowitz, The Pedowitz Group provides Web 2.0 marketing consulting services, Eloqua training, and even full Eloqua systems management for companies who lack the time or resources to operate this award-winning demand generation application. Prior to founding The Pedowitz Group, Pedowitz was Vice President of Professional Services at Eloqua where he successfully designed and built a highly successful marketing services consulting practice in less than 2 years. For more information, please visit us at www.pedowitzgroup.com or call 888-459-8622

About Eloqua Corporation
Eloqua provides the leading integrated demand generation applications and expertise for executing, automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing process from contact to close, while making prospect interest and intent visible at every step. With leading technology backed by expert professional services, Eloqua automates best practices in demand generation for marketers who need to produce a continuous flow of qualified leads for a professional sales force. Eloqua’s customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North America, and London. For more information, please visit www.eloqua.com or call 866-327-8764.