PRStreet Named Agency Of Record For Portofino

(Cary, NC) – August 30, 2007—PRStreet, the award-winning public relations and marketing firm based in Cary, has been named Agency of Record for Walthom Group’s newest residential development in Johnston County, Portofino. PRStreet will provide a variety of full-service tasks including handling media relations and marketing for Portofino and HomeTowne Realty, who is handling the home sales for the new community.

“We chose PRStreet because of its ability to create a buzz about the development of local communities,” said Barry Woodard, partner with HomeTowne Realty of Clayton. “We are confident PRStreet can inform buyers throughout the region and the county about the benefits of living in Johnston County and Portofino.”

Portofino sits on 300 acres nestled in Clayton, 15 minutes from Raleigh and 30 minutes from Research Triangle Park. The gated community will be a convenient and luxurious place to call home in the Triangle. Portofino is not just a place to live, it is also a place to play. The development will feature an equestrian facility, complete with an indoor riding ring, fully-staffed stables and miles of riding trails. Slated to open in 2008, the facility will allow residents to have access to their horses without having to leave the neighborhood. The on-site sales office will open this fall.

“The Walthom Group has crafted Portofino to become the leading residential development in Johnston County and much more,” said Graham H. Wilson, president of PRStreet. “The innovation and attention to detail make Portofino a local gem. HomeTowne Realty’s proven track record and knowledge of the area should make Portofino the first stop on any potential homebuyer’s list.”

The Walthom Group selected 10 of the area’s top builders for Portofino. The gated community contains 267 lots, varying from two-thirds of an acre to three acres. Home prices will start at $360,000, with river lot homes starting at $1,000,000.
Other neighborhood amenities include a clubhouse, pool and state-of-the-art technology. Each home site will be equipped with a smart box allowing quick and convenient installation of any information technology on the market, and future technologies. Visit www.portofinonc.com for more details.


About Walthom Group
Walthom Group has built relationships for over 20 years. From commercial to residential projects, Walthom Group has an outstanding track record. It has properties in North and South Carolina. For more information, visit www.walthomgroup.com.

About HomeTowne Realty
HomeTowne Realty is a local, private real estate company based in Johnston County and is dedicated to serving the Triangle area. The company pride’s itself on its proven ability to bring buyers and sellers together throughout the area. Visit www.hometownerealty.com for more information.

About PRStreet
PRStreet, Inc. is based in Cary, North Carolina and serves a variety of clients throughout the United States. Founded in 1992, the firm’s clients include Communities in Schools of North Carolina, 1st Carolina Properties, Encaff, LLC and the American Kennel Club’s Companion Animal Recovery Program. For more information on PRStreet and its services, visit its website at www.prstreet.com or email info@prstreet.com.