CICAMA’s Fall 2007 Programs: Calendar of Events

On September 20th, Randy Lopez from Fishbowl Marketing will be presenting
“Brand Guerrilla.” It’s a new world with new mediums. Brand-building guru Randy Lopez examines some new trends in guerrilla marketing that are effective, inexpensive and simple.

As VP Marketing for Del Taco and Buca di Beppo restaurants, he will share some of his arsenal for success and how you can build a brand through word of mouth marketing and down and dirty tactics.

Ron Lopez with R&R Partners will be presenting “Breakthrough Creative” on October 18th. As creative director for R&R Partners, Ron is all about breathtaking, humorous, groundbreaking work that delivers slam-dunk results for R&R clients.

While it’s true that his work has garnered awards and recognition nationally and internationally – from the likes of the New York One Show and industry publications like Archive, Shoot, U.S. Ad Review and Adweek – the bottom-line measurement for Ron is how an ad performs for the client.

Join us as this award winning “creative guy” shares some of his successes such the infamous “What happens here, stays here” campaign that received Brandweek’s coveted “Grand Marketer of the Year Award”.

On November 15th, Marci Perez from Idea Hall will be presenting “PR Placements. Get your story out.” With clients ranging from T.J. Maxx, Marshalls, Coors, Sprint and as Director of PR for Tu Ciudad Magazine, Marcie has built a solid reputation as a leader in the Public Relations Industry.

Consistently focused on emerging media and pop culture trends, she will share examples of Multicultural as well and brand specific PR outlets.

The public and media are invited to join California Inland Counties of the American Marketing Association (CICAMA) chapter for its monthly programs from 11:30 a.m. to 1:30 p.m. at the Victoria Club in Riverside. The cost to attend is $25 for members, $30 for first-time attendees, $40 for non-members and $15 for collegiates. The price includes lunch.

To RSVP to this event, please call (951) 274-7414 or email cicama@marketingpower.com. Please indicate your lunch preference of either a luncheon salad or deli sandwich. A 24-hour notice is required for cancellations.

ABOUT CICAMA: The California Inland Counties American Marketing Association (CICAMA) hosts monthly meetings with guest speakers who provide marketing-related topics for continuing education in the areas of promotions, publicity, advertising and marketing. For more information visit: http://cicama.marketingpower.com or www.cicamablog.com.