Successful Medical Device Product Development Explained by Halpern Info Services

Product development in the medical device industry is different from other industries according to a feature article by Richard Halpern, Halpern Info Services in the latest issue of MD&DI, a peer-reviewed journal published by Canon Communications. Without research driving key stages from concept through commercialization, product success and ROI may be elusive.

By using the right tools, such as the Incidence and Prevalence Database (IAPV), answers are obtained to questions that can help with market sizing and segmentation, competitors, distribution and pricing issues. Typical research-driven projects that go into a successful product development innovation include market assessment, studies of user needs and wants, competitive analysis, concept testing and market launch.

Published resources and fee-based resources (as well as some free sources) can be accessed to efficiently research, retrieve and report on the information needs in the product development process. Business success is a function of the management of technology, personnel, and information resources as well as researching the right information in a timely manner. See MD&DI (Medical Device & Diagnostic Industry) August 2007 for the complete article, or click on http://www.devicelink.com/mddi/archive/07/08/016.html.