Masterpiece® Elite™ Canvases Shipping With Fine Art Registry Tag Affixed, Ready for Registration in Permanent Database

Masterpiece Artist Canvas introduces the Masterpiece Elite™ Canvas, sold with a Fine Art Registry (FAR®) tag from Global Fine Art Registry, LLC already affixed to the back.

“We took all our knowledge and experience in stretching canvas, and built the finest stretched canvas we could imagine,” says John Sooklaris, President of Masterpiece Artist Canvas, Inc. The construction and materials extend the longevity of the art, increase luminescence, and enhance the creative experience. The Elite is stretched with the finest Belgian linen hand primed with the best oil or acrylic primers. The sturdy frame is 2.25” wide and made of select kiln dried wood that is always in solid lengths, never finger jointed. Every size over 24” is custom braced with extra wide 3.25” bracing. Each canvas is numbered and pre-registered with the Fine Art Registry and comes with a high tech tag with six levels of built in security. This feature protects the artist’s painting and creates immediate provenance.

The artist buying the top quality Masterpiece Elite canvases is given instructions on how to register the painting with Fine Art Registry once it is complete. Following the simple steps to register the painting will enable the artist to create a permanent record online in the FAR database linked to the unique, tamper evident, unforgeable tag on the back of the Masterpiece canvas. This puts the Masterpiece Elite canvas in a bracket all of its own since no other company is offering anything similar.

Artists purchasing Masterpiece Elite canvases finish a piece and then log on to www.fineartregistry.com to activate the tag on their canvas. They then upload photos and details about the piece and begin their online portfolio which will become their own, electronic catalogue raisonné (without the guesswork and controversy which has surrounded print catalogues, created by people other than the artist, in the past).

“Registering the Elite canvas with the Fine Art Registry adds intrinsic value to the work,” says Donna Wilson, Vice President of Marketing for Masterpiece. “The canvas and the work can be tracked from artist to gallery to buyers, to museums – by simple on-line transfer. Whether the artwork is a gift or part of a gallery collection, the Fine Art Registry tag and registration creates added value that is thoroughly explained in a DVD enclosed with each of the Elite canvases. We are so enthusiastic about offering this service to our customers that we will soon be enclosing Fine Art Registry information with all of our canvases.”

“We are delighted to have found a partner who sees the importance of establishing provenance and authenticity right from the point of creation of each new work of art,” says Theresa Franks, CEO of Fine Art Registry. “We feel this is a perfect match and will go a long way to help straighten out authenticity and bring order to the world of contemporary art.”

Useful links:
http://www.masterpiecearts.com/
http://www.fineartregistry.com/articles/charles_david/tag_pretty_label_06-20-2006.php