Calling all Cat and Dog Lovers to Celebrate Their Pet Connection

With 71 million pet owning households1, it’s easy to understand why the Web is populated with millions of pet videos. Pets make our lives better, happier, and pet lovers enjoy bragging just as much as any parent. This summer, the creators of The Goodlife Recipe™ brand will kick-off of the Here’s to The Goodlife™ pet video contest to celebrate the bond between people and pets with the help of Grammy award winner LeAnn Rimes.

“I love spending time with my cats and dogs,” says LeAnn. “They bring such joy and happiness to our lives and they are incredibly energetic and active. Just playing with them instantly relaxes me."

The Here’s to The Goodlife™ pet video contest asks Americans to share the special ways they connect with their pets through playing, cuddling, singing, dancing, or just enjoying life together. No matter how you spend time together, The Goodlife Recipe™ brand wants to help everyone share the fun!

“We understand the deep, emotional bond people and pets share,” said Fiona Tomlin, vice president of The Goodlife Recipe™ brand. “We want to celebrate the fun, simple and meaningful things we do to connect with them, and to share them with pet lovers nationwide.”

The Here’s to The Goodlife™ pet video contest calls for people and pets to share a glimpse into the real moments that make life better with pets. Contest entries will be accepted now through October 15 and featured online at www.goodliferecipe.com where participants can vote for their favorites. To enter, simply send in a 60 second video clip showing memorable real moments shared together, follow instructions on how to add music and upload it at www.goodliferecipe.com. For sample videos and easy instructions on how to upload videos or copyrighted song options, just click on the contest home page.

Consumers can view video submissions and vote for favorites online until October 15, 2007. At the close of voting, six finalists will be invited to New York City or Los Angeles to attend a final event where a grand prize winner and a runner up will be selected by a panel of judges led by LeAnn Rimes.

One lucky pair will win the chance to be featured in an upcoming The Goodlife Recipe™ brand commercial, $10,000 cash prize, a year’s supply of The Goodlife Recipe™ products to enjoy and a donation of a year’s supply of The Goodlife Recipe™ snacks and treats made in their name to their favorite pet therapy group. The runner up will receive $5,000, a professional photo shoot with their pet which may be used in future marketing materials, a year’s supply of The Goodlife Recipe™ products and a year’s supply of The Goodlife Recipe™ snacks and treats donated to their favorite pet therapy group.

Visit www.goodliferecipe.com for more information on how to participate in the Here’s to The Goodlife™ pet video contest.

About The Goodlife Recipe Pet Care Company
Founded in 2006, The Goodlife Recipe Pet Care Company, a division of Mars, Incorporated, strives to help pets and their owners have a balanced life, providing pets with the nutrition they need and the taste they love. Mars Petcare US develops pet care products, snacks, treats and complete diets for cats, and dogs under the PEDIGREE®, CESAR®, WHISKAS® and SHEBA® brands.