50 Million “Fit Consumers” Wield Aggregate Household Income of $2.2 Trillion!

New York, August 28, 2007 — Being buff and living the lux life go hand-in-hand, at least for the nearly 50 million adult Americans who fall into the demographic profile of “Fit Consumers” and wield an astronomical aggregate household income of $2.2 trillion, according to Fit Consumers in the U.S.: Tapping into the Active Lifestyles of Sports and Fitness Participants, a new report from market research publisher Packaged Facts. That figure is expected to leap to $3 trillion by 2011.

The report focuses on building a composite demographic profile of a “Fit Consumer,” categorized as one who exercises at least three times a week and participates in at least one sport “every chance they get.” And depending on other criteria, one may be considered an “Extreme Fit Consumer” or a “Wannabe Fit Consumer.”

This demographic represents a unique and fast-growing segment of the American consumer economy. “Fit Consumers” are not only prime targets for services tied directly to their active lifestyles, such as health clubs, fitness equipment and nutritional supplements, they are also avid spenders on travel, cars, financial products, and pampering.

Addressing the core values, diet and health, sports and leisure activities, media trends and other key areas influencing and influenced by this expanding demographic, the report paints a picture of a highly educated, risk-taking, and adventurous consumer who is careful about how they spend the money that their workaholic tendencies provide them.

“These consumers are serious about all aspects of their health, their environment, and the quality of the lives the lead,” notes Tatjana Meerman, the publisher of Packaged Facts. “They will go to great lengths to preserve what they see as the ideal lifestyle but are also very savvy about what they indulge in.”

Fit Consumers in the U.S. provides a comprehensive analysis of the both current and evolving fit consumer trends, as well as their consumer behaviors and attitudes. It provides an extensive demographic profile and tips on how to market to this highly motivated demographic. The report is available from Packaged Facts by visiting: http://www.packagedfacts.com/Fit-Consumer-Tapping-1534650.

About Packaged Facts
Packaged Facts publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, food and beverage, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.