Worldwide Yellow Pages Revenues Surpass $31 Billion, Latest Simba Market Research Says

Stamford, CT, August 28, 2007 / — Worldwide yellow pages revenue increased 2.8% in 2006, reaching US$31.62 billion, according to new research from media industry forecast and analysis firm Simba Information. Simba projects a slight decline in the 2007 growth rate, then an increase in 2008.

The report, Worldwide Yellow Pages 2007: Americas, provides statistics on the yellow pages industry in 30 countries, with a full, detailed analysis of current trends surrounding the worldwide market. Industry size and segmentation details are included with detailed analysis of the yellow pages market in the regions of both North America and South America.

“The U.S. remains the largest global market, with a 54.8% share of the directory advertising revenue in the 30 countries in this study. India holds the smallest market share at 0.092% The U.S. claim 54.6% of the worldwide directory publishing market in 2005,” said David Goddard, senior analyst/editor of Simba’s Yellow Pages Group and lead author of the study.

Worldwide Yellow Pages 2007: Americas covers regional information on the U.S. Canada, Mexico, Argentina, Brazil, Chile and Peru. It includes yellow page revenue compared to the GDP and total advertising market for each country and a comparison of the yellow pages market to telephone access lines, cell phone usage and Internet users. It is available by visiting Simba Information at: http://www.simbainformation.com/pub/1539826.html.


Simba will also publish three other Worldwide reports in 2007: Worldwide Yellow Pages 2007: Europe will be published in August, Worldwide Yellow Pages 2007: Asia in October and Worldwide Yellow Pages 2007: Pacific Rim in December.

About Simba Information
Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies around the globe with timely news, analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com.