Leandro Herrero keynote speaker at the eyeforpharma Sales Force Effectiveness Asia-Pacific Conference 2007

LONDON, UK – August 27th, 2007 – Dr Leandro Herrero, founder and CEO of The Chalfont Project Ltd (www.thechalfontproject.com) – an international firm of organisational consultants - will be a keynote speaker at the upcoming eyeforpharma Sales Force Effectiveness Asia-Pacific Conference 2007. Dr Herrero will be addressing pharmaceutical industry experts and innovators from all over the world, focussing on how to improve overall and Sales Force Effectiveness through Behavioural Change.

Dr Herrero has personally led multiple organisational and cultural changes by applying the Viral Change-way, which is described in his book Viral Change: the alternative to slow, painful and unsuccessful management of change in organisations (meetingminds, December 2006).

“Viral Change as a form of management of change is completely different from the conventional way,” Dr Herrero says. “It represents a truly new way of producing and sustaining changes. In Viral Change mode, a small set of behaviours, spread by a small number of internal activists, propagated like an internal infection of new ideas or routines creates long-lasting, faster and sustainable real change. Viral Change is closer to the dynamics of fashions, fads and infections than to standard management practices. Through Viral Change, the leader’s goal is to create an internal epidemic of success!”

Dr Herrero will speak to conference attendees on Tuesday 11th September 2007 during his keynote speech, entitled: ‘Several good ways to kill ‘change management’ and fail expensively: the mystery of carrying on doing it the same old way and being surprised by the failure’.
A book signing has also been scheduled for Dr Leandro Herrero at lunchtime on Tuesday 11th September. This will give attendees the opportunity to purchase any of Dr Herrero’s books, get them signed and have an informal conversation with Dr Herrero.

Dr Leandro Herrero practised as a psychiatrist for more than fifteen years before taking up senior management positions in several leading companies, both in the UK and the US. He is founder and CEO of The Chalfont Project Ltd, an international firm of organisational consultants. Taking advantage of his behavioural sciences background, coupled with his hands-on business experience, he works with organisations of many kinds on structural and behavioural change, leadership and human collaboration. He has published several books, among which The Leader with Seven Faces, Viral Change and New Leaders Wanted (www.meetingminds.com).

The Chalfont Project Ltd (www.thechalfontproject.com) is an international consulting firm of organisation architects with a long-standing presence in the bio-pharmaceutical industry.

The eyeforpharma Sales Force Effectiveness Asia-Pacific Conference 2007 is an in-depth exploration of the latest strategies, tools and best practices to increase the efficiency and effectiveness of your sales force. The eyeforpharma Sales Force Effectiveness Asia-Pacific conference will take place at the Hilton Hotel in Singapore on Tuesday 11th September 2007 and Wednesday 12th September 2007. Mention ‘SPK07’ as a discount code and receive a discount of $200 of the registration price at https://secure.firstconf.com/pharma/sfeapac/register.htm.