Customised crystal gadgets and electronics in vogue at Selfridges

WITH new "must have" gadgets released every other day, it's important to make your items stand out from the crowd – and now Selfridges, London’s most innovative department store has made that possible with their exclusive customisation service, courtesy of crystallisation experts, Bling My Thing.

Bling My Thing is already well known to gadget enthusiasts for their work customising everything from iPods to cars with their stunning, Swarovski crystal designs. Now the team, led by chief designer Ayano Kimura, have made their service available through ,Selfridges, allowing customers to personalise virtually any gadget on their next trip to the store.

"No one wants to own a gadget that looks exactly the same as everyone else's," says Ayano. "We've partnered with Selfridges to create miniature works of art out of everyday items such as iPods, laptops and games consoles, not to mention larger household items such as fridges, microwaves and vacuum cleaners."

Speaking of vacuum cleaners, Selfridges aren't the only company to partner with Bling My Thing recently. German based Hyla are now offering crystallised Air and Room Cleaning Systems using genuine Swarovski crystals, lovingly encrusted by Bling My Thing. The limited edition line will be sold from both the Hyla headquarters in Stuttgard, and at Selfridges.

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Notes to editors:

1. Prices for crystal customisation start from £140, and are dependent on the nature of the item and the intricacy of the design.
2. Customised Hydra air cleaning systems with water filter will start from £10,000.
3. Find the Bling My Thing customisation service at Selfridges (London Oxford Street) through Carphone Warehouse (lower ground floor)
4. For more information visit www.bling-my-thing.com