Desiree Sanchez Joins Hayes Martin Associates, Inc.

Hayes Martin Associates, Inc. announces they have appointed Desiree Sanchez to the position of Internet Marketing Manager. In this premiere role she will head-up the marketing of the 20-year old, award winning agency’s clients online efforts, including all aspects of search engine optimization (SEO) and search engine marketing (SEM).

“We are very excited about the addition of Desiree Sanchez to our team,” states Sandra Keedy, President and Creative Director of Hayes Martin Associates, Inc. “Her vast experience is a perfect compliment to our agency, and her presence will ensure expanded and enhanced product marketing through comprehensive evaluation and program implementation for every one of our prestigious homebuilder and developer clients. Desiree’s I-depth knowledge and expertise will allow the agency to excel even further in the continually expanding, technically-driven Internet marketplace.”

Sanchez brings to Hayes Martin her specialized acuity in Search Engine Optimization and Internet Marketing, strategically grooming client campaigns’ search, content and website structure to maximize marketing effectiveness. Her Multifaceted expertise will assure optimal programming and maintenance of website code, contextual link building and content strategies, including web positioning, web trends and analytics that are crucial to achieving maximum value from online marketing. She also specializes in development of effective Pay Per Click marketing, creating ad copy and targeted keywords as well as optimizing the entire campaign to ensure maximum click thru and conversion rates.

“Hayes Martin Associates, Inc. strives to maintain a pace well ahead of industry standards and Desiree’s appointment reflects our commitment to provide superior guidance in all aspects of marketing communications that surpasses client expectations,” continues Keedy. “Desiree is a tremendously bright individual who understands these goals and wants to further this aspect of the agency’s offerings. She will be working on a strategic level with every client services team to achieve maximum on-line effectiveness and penetration.”

Prior to joining Hayes Martin Associates Inc., Sanchez most recently held the position of SEO Consultant/Website Marketing Specialist for an Orange County-based company in the real estate Website design/hosting/marketing industry.

“I am excited to bring my experience, dedication and commitment to help create a cohesive strategy for every client,” says Sanchez. “Through our initial analysis of their individual Internet campaigns, including content, Internet exposure and website structure, we will provide the most relevant, cutting-edge Internet marketing tools available that will maintain their competitive advantages for years to come.”

Founded in 1987, award-winning Hayes Martin Associates, Inc. represents a client roster of highly regarded homebuilders and developers. These include Shea Homes®, five prestigious divisions of Standard Pacific Homes, K. Hovnanian® Homes™ and California Pacific Homes.

The agency’s illustrious client list is also comprised of California’s most respected land developers, including Rancho Mission Viejo, Lewis Planned Communities, Castle & Cooke, D.R. Horton’s Los Angeles Division and the residential marina master planned community of Seabridge located in the Channel Islands Harbor as well as its master-planned community of Skyborne in West Desert Hot Springs.

In addition, the agency is actively involved in numerous philanthropic endeavors, including support of HomeAid Orange County, the charitable arm of Building Industry Association of Southern California. Sandra Keedy currently serves on the board of directors for HomeAid.

Hayes Martin Associates, Inc. offices are located in Newport Beach, CA 92660.