CFM Alliance Announces Prospect-to-Client Conversion System for Contract Office Furniture Dealers

El Dorado Hills, California August 24, 2007 — CFM Alliance today announced the launch of its Prospect-to-Client Conversion System for the Contract Office Furniture industry. The Prospect-to-Client Conversion System provides platforms and multiple media content to support Contract Furniture sales teams in prospect follow-up and conversion.

The Prospect-to-Client Conversion System enables Contract Office Furniture sales organizations to consistently communicate their unique value to prospects, and educating mid-market buyers about the furniture buying process. CFM Alliance provides a framework of powerfully written, customer-focused marketing and sales support materials, delivered across the Multi-Touch Systems platform using print media (letters, postcards, special reports), electronic media (emails, newsletters, special offers), and voice (scheduled call reminders). All materials are customized to match the client's corporate identity, business processes and capabilities.

The unique advantages of the Prospect-to-Client Conversion System include scheduling, producing, and delivering smaller volumes of targeted direct marketing messages specifically applicable to prospects at different stages of the buying cycle.

To date, this level of integrated marketing could only be achieved in-house with a dedicated staff and specialized printing equipment. Only the very largest contract office furniture dealers could afford the dedicated staff and equipment required to implement a sales support program like this one.

For additional information about CFM Alliance, the Prospect-to-Client Conversion System, the Multi-touch Systems or to request a demonstration, contact Eric Baumgartner or visit http://www.cfmalliance.com/.

About CFM Alliance:
CFM Alliance provides strategic marketing content and manages multiple media delivery channels for forward-thinking Contract Office Furniture Dealers who want to increase their market share and revenue without sacrificing their margins.
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