San Francisco-Based Zooni Hats for Tots Launches with Celebrity Visibility: Gwyneth Paltrow, Kate Hudson, Jennifer Garner will Outfit Babes in Zooni

San Francisco, CA, August 22, 2007 – Zooni Hats for children founded by mom-sister duo Michelle and Melissa Jeong has launched just in time to protect little noggins for the fall and winter seasons. Using custom-made materials, the sisters’ first Zooni Mop Top series features nine original designs available across the U.S. and Canada in 60+ boutiques (Fred Segal, M Frederic, Garnet Hill, Lester's, and many more).

Notably, Zooni will be featured in this month’s Hollywood Baby Breakfast Club baby gift basket experience for celebrity tots. A-list recipients include: Gwyneth Paltrow, Courtney Cox, Brad Pitt and Angelina Jolie, Kate Hudson, Jennifer Garner, Sheryl Crow, Brooke Shields, Denise Richards, Katie Holmes and Heidi Klum.

Founders Michelle and Melissa Jeong are native San Franciscans, sisters and moms who wanted to create imaginative, hip, luxurious, hand-made pieces for children - newborns to 5+ years old. Zooni's designs are great for all occasions - from dressing up day-to-day wear to complimenting a special outfit. Melissa is Zooni’s knitter-designer, while Michelle brings her start-up and management experience to the partnership.

Melissa created nine original designs for the Mop Top series, including:

• Puppy Love – Mocha colors and puppy face on the crown with oversized flouncy ears
• Leo the Lion – A dashing orange mane and sweet lion’s face on the crown
• Panda Monium – Mostly white with delicate black panda bear features
• Kate’s Moss – Green hues fresh from the garden

Photo-ready images for the media are available by emailing press@zooniwear.com or by calling 1-800-401-1274.

About Zooni
Founded in 2007 by sisters Michelle and Melissa Jeong, Zooni was inspired by the arrival of their own children. Zooni celebrates childhood–its individuality, laughter, and adventure. Zooni’s founders are passionate about creating pieces that are durable yet stylishly different. Along with its new styles, Zooni also offers limited edition designs for special clients, events, and for children’s philanthropies. Zooni abides by the highest standards of social responsibility. Zooni’s hand-made products are crafted at facilities that abide by local and international safety and wage standards. Additionally, Zooni donates a portion of profits to national and international children’s charities. Currently, Zooni collaborates with Baby Loves Disco and will co-sponsor several up-coming events. For more, please visit www.zooniwear.com.

Contacts: Michelle Jeong and Jennifer Tuck
Email: press@zooniwear.com
Ph: 415-794-8774 or 415-279-1644