World’s First Blueprint for an Online Marketing Campaign from MarketingExperiments:

ATLANTIC BEACH, Fla. – August 23, 2007 – MarketingExperiments, an online laboratory dedicated to discovering what really works in Internet marketing, has compiled results from 24 seminal experiments, plus lab-proven research guidelines, in a hardbound edition entitled MarketingExperiments Compendium. The Compendium will be available for purchase on the MarketingExperiments Web site beginning August 22, 2007.

“The Compendium is an easy-to-use guide for any marketer who is interested in objective results and straight forward analysis based on testing that was conducted for brand-name clients, on real Web sites, with real customers and prospects,” said MarketingExperiments’ director, Flint McGlaughlin. “Each experiment shows how the test was done, creative samples of what was tested, numeric tables showing critical data, and a ‘What you need to understand’ synopsis of how key findings may apply to other campaigns.”

Research in the MarketingExperiments Compendium includes research data and analysis from partnerships with companies such as The New York Times, the National Alert Registry, TheStreet.com, Encyclopaedia Britannica, and Insurance.com.

The Compendium delivers key learning and data about online marketing topics, including:

• Pay-Per-Click advertising;
• Testing headlines, landing pages, URL wording, e-mail campaign creatives, and shopping cart recovery tactics;
• Press release marketing online;
• Call center optimization for greater conversions;
• Micro changes in Web design that will lead to immediately improved conversions;
• Price testing; and
• Click fraud.

A limited number of the MarketingExperiments Compendium is available for $239 beginning August 22, 2007, at www.marketingexperiments.com.

About MarketingExperiments
MarketingExperiments is an online marketing research laboratory dedicated to discovering What really works® in Internet marketing. MarketingExperiments engages in primary and secondary research and publishes results in the MarketingExperiments journal. To conduct relevant, practical experiments, MarketingExperiments partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments is a member of the MECLABS and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.

In addition to primary research, the MarketingExperiments journal and free research briefings, MarketingExperiments also offers a Professional Online Certification Program that currently includes courses on the following topics; Online Testing, Paid Search Management: Subscription, Landing Page Optimization: E-commerce, E-mail Marketing, Multi-Variable Testing, and Usability Testing.