PLANETPALS leading global brand in green marketing for kids launches in UK and Japan
August 23, 2007 (PRLEAP.COM) Business News
Planetpals earth friendly characters, represented by Brandzoo, will debut to the UK market at the European Brand Licensing show in London on October 2. The property will also be introduced to the Japanese market at the Asia Licensing Show October 31, where it was unanimously approved as one of thirty new properties to be featured in the Creators gallery.
Planetpals is the leading website and character set dedicated to eco conscious messaging to children.
According to Judith Gorgone founder of Planetpals.com and creator of Planetpals characters, "Our goal is to come out strong with PLANETPALS and expand the global awareness for this brand by maximizing the extensive recognition and appeal already generated by Planetpals Earthzone which has been online nearly a decade. We now believe, even more than ever, that we will be able to take this very timely and unique brand to a very high level of success."?
There is no other character brand as synonymous with green marketing to children as PLANETPALS.
An entire generation of children has already learned about water from H20, Global warming from Sunnyray and healthy living from Greenbean. They are just a few of the planet protectors that assist Earthman in keeping this place safe and squeaky clean. Kids love these captivating pals who's pro active messages, fun activities and rhymes inspire them to be "Planetpals, too".
According to Ms. Gorgone " There are approximately six million children aged four to 11 in Britain alone. Parents are looking for more
meaningful properties with positive messages for their children. We know Planetpals fits this need".
Planetpals has been used in green marketing campaigns run by leading food and beverage companies as well as large retailers. The opportunity internationally is to bring awareness to Planetpals brand beyond the website by partnering with other companies.
Planetpals has a complete merchandise program available with key categories including publishing, toys, novelties, school products and more.
Planetpals current licenses include Jerry Leigh, Dante confections and Digital Sound Productions.
Visit Planetpals in London at the Brand licensing Show booth #210 and in Tokyo at Asia Licensing Show at booth CG-08
ABOUT PLANETPALS
Planetpals is the leading website and character property with green messaging to children.
Planetpals Earthzone, the award winning website at planetpals.com, is rated one of the top 100 websites for kids 4-11 worldwide as ranked by traffic, unique views and quality links. It holds one of the highest popularity ratings of PR6.
Planetpals was introduced to the web in 1998. It was the first environmental education website geared towards families and schools and remains on top. It's easy to read content and unique activities have not been equaled by any of the competition. Tens of thousands of schools and groups rely on this content and the playful characters to catch the imaginations of their students.
ABOUT BRANDZOO
Brandzoo is a unique and entrepreneurial Property management company established to bring innovation and creative energy to the Licensing Industry. As such we have sought to represent properties that fulfill the needs of market sectors, offering the opportunity to benefit from a unique awareness of current trends and future fashions. The team has over 55years combined experience. This knowledge and experience allows for the company to provide a professional service across all aspects of the licensing business.
The company represents a highly innovative portfolio of properties and provides a full range of sales, creative, production and marketing services dedicated to maximizing the desirability of these brands.
Brandzoo’s worldwide and firmly established relationships with a network of Agents and IP owners bring a truly global opportunity to the business of marketing Intellectual Properties.
For more information:
Planetpals Licensing
617-244-7531
25 Star Road
Newton, MA 02465 USA