Ridata Introduces Faster Read Solid State Disk (SSD) Flash Memory

Diamond Bar, CA — August 22, 2007 — Advanced Media, Inc., manufacturer and marketer of the popular Ridata brand of recordable CD and DVD media, electronic storage products, and digital media accessories, announces its new, faster, non-volatile 1.8" Flash Solid State Disk (SSD) storage medium. Ridata Flash Solid State Disk (SSD) 1.8" 16GB has an MSRP of $399.00/pc and is available now.

"Based on flash-memory technology, our new Ridata SSD offers an exceptionally fast read time, plus rugged, high-performance in harsh environments," remarked Harvey Liu, Advanced Media President. "When compared to a traditional HDD, the Ridata SSD is more power efficient, weighs less than half as much, offers faster boot and access times, and operates at a lower temperature with no mechanically moving parts. It is the ideal HDD replacement for OEMs, ODMs, integrators as well as users to take advantage of this new technology, Liu added"

Ridata SSD cards are very adaptable, they can be used as an internal replacement drive just plug into the existing IDE slot. An aluminum case with USB connectivity can be purchased to turn the drive into a convenient pocket-sized external drive.

Since it has no moving parts, the Ridata Flash SSD produces virtually no noise, no heat generation, and no vibration, while offering reliable temperature (0 to 70C) and humidity resistance that assures long-lasting data storage. It is engineered with semiconductor components and uses NAND flash memory. Importantly, it also has the same host interface as a hard disk drive, so there are no compatibility or upgrading issues. It simply plugs into a device's IDE slot.

It meets bus interface industry standard ATA/IDE, also supports up to PIO Mode-4 and up to Ultra DMA 4. It has a flash media interface of 8- or 16-bit access and can support up to eight flash-media devices directly and 32 such devices through external decoding logic. A built-in ECC corrects up to RS-4 (Reed Soloman-4) symbols.

Ridata is currently developing a variety of SSD cards with capacities and interfaces for every need. As with other Ridata products, these products will be available through selected retailers, Ridata distributors, and at various online outlets. Visit www.ritekusa.com for more information.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The Ridata brand currently includes: Blu-Ray DVD series, HD DVD series, DL DVD-R/+R, DVD-R/RW, DVD+R/RW, CD-R/RW, flash memory cards, USB EZT Drives, and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.


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Advanced Media Inc.Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com



(c) 2007 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.