Swim ‘n Sport Gets Aggressive, Expands in New Jersey – Opens Third Area Store in Five Months

MIAMI, FL, August 22, 2007 – Swim ‘n Sport, the nation’s leading high-fashion swimwear chain, announced today it has opened its third store in New Jersey at Bridgewater Commons in Bridgewater Township, New Jersey. Earlier this year, the Miami-based company expanded into the New Jersey retail market with the opening of stores at Paramus Park and The Shops at Riverside. The 52-year-old retailer now has 36 stores across the U.S.

“After two successful store openings in Northern New Jersey, it was only a matter of time that we expanded to the Central New Jersey area,” said Mark T. Sidle, President of Swim ‘n Sport. “With outstanding customer service coupled with the latest styles the industry has to offer, our new Swim ‘n Sport Bridgewater location is sure to be a favorite shopping destination for the swimwear fashionista.”

According to Sidle, with the opening of the new Bridgewater Commons store, the company can now cater to a larger geographical area, reaching beyond the New York City metropolitan area. “The simple layout of our new store allows us to showcase the latest in high-fashion swimwear in an easy-to-shop atmosphere that allows even the most fashion-conscious consumer to shop with ease. We have ample mirrors and lighting to assure every angle of the shopping experience is not overlooked.”

In addition to multiple swimwear styles including tankini, monokini and bikini, one-piece fashions and a full line of separates, Swim ‘n Sport also carries resort and sportswear catering to a variety of tastes and lifestyles along with accessories from sunglasses to sandals. “Whether it’s the Jersey shore or the Caribbean coast, we have swimwear styles to please all budgets and beaches!” added Sidle.

The Bridgewater Commons Swim ‘n Sport store officially opened on August 15, 2007 and is located at 400 Commons Way, Bridgewater, New Jersey.

About Swim ‘n Sport
Established in 1954, Swim 'n Sport is the nation’s leading high-fashion swimwear chain operating 36 stores in Arizona, Colorado, Florida, Georgia,, Louisiana, Maryland, New Jersey, North Carolina, Ohio, South Carolina, Tennessee, Texas and Virginia. Swim ‘n Sport caters to the junior, contemporary and missy shopper with swimwear from more than a dozen designer labels and 30+ brands, including Michael Kors, Calvin Klein, Ralph Lauren, Gottex, Anne Cole, Trina Turk, Body Glove, La Blanca and Rampage. Swim ‘n Sport is the one-stop-shopping vacation headquarters featuring resortwear, sportswear and a variety of sandals and accessories for the sun enthusiast. For those seeking to shop in the comfort of their home, visit www.swimnsport.com for an on-line catalog and additional information.