Customer Effective Unveils Financial Services Market Focus

Greenville, SC - - August 21, 2007 - - Customer Effective, a Microsoft Gold Certified Partner and implementer of Microsoft Dynamics CRM, announces the release of ‘Capital Effective’, a front office relationship management solution designed exclusively for the financial services market. ‘Capital Effective’ will serve organizations in commercial banking, private equity, investment banking, hedge funds and wealth management. ‘Capital Effective’ customers are able to easily leverage Microsoft Dynamics CRM to address the highly specific requirements of their unique business models. Powered by Microsoft Dynamics CRM, SharePoint and Office, ‘Capital Effective’ will be deployed by Customer Effective to address marketing, sales and customer service performance for financial services customers.

To support this strategic direction, Customer Effective has opened a northeastern regional headquarters in New York City. Conveniently located near the hub of the financial district, Capital Effective customers will have easy access to the local management team to review, discuss and address CRM solution needs. The office is located at 33 West 19th Street, 4th Floor, New York, New York, 10011 and can be reached by calling 646-619-1239.

About Customer Effective

Customer Effective, with headquarters in Greenville, SC, is a leading innovator in customer interaction solutions based on the Microsoft CRM (Customer Relationship Management) platform. Customer Effective is a Microsoft Gold Certified Partner, Independent Software Vendor (ISV) and Solution Implementer serving mid-market and enterprise organizations worldwide. With a sole focus on Microsoft CRM, the company has been engaged in well over 200 Microsoft CRM implementation and development projects. Customer Effective is a past Microsoft Inner Circle and President’s Club award recipient. For more information, visit www.CustomerEffective.com.

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