Renegade Marketer Breaks the Rules of Selling Online

Renegade Marketer Breaks the Rules of Selling Online Will he fall flat on his face or or is he on to something?

Upper Black Eddy, PA … Author and trainer, Jim Donovan is a pretty independent thinker so it was no big surprise when the sales page for his new home study audio course went against the grain of all the commonly accepted “rules” for online direct selling .

“I’m tired of all the hype I see online, touting products that barely stand up to their claims,” he explains, “and figure other people are too.”

His headline, those sacred few words at the top of the page, even pokes fun at the commonly accepted lead-in “Who else wants to … bla, bla, bla,” that’s been so popular with Internet marketers for years and asks, “Who Else is Sick and Tired of All the Hype About Products that Don’t Delver?”

He then goes on to explain, in the paragraphs that follow, that he is an author and teacher, not a copywriter so instead of listing a bunch of big claim bullet points, he’s just going to tell them about himself, what’s in the program, and what it will do for them.

“I want to respect the reader’s intelligence,” he says, “and let them make their own decision, based on th evalue of the program. Besides, it’s totally guaranteed.”

Will this renegade succeed where none have dared to tread or will he fall flat on his face?

Only the buying public can decide.

Donovan’s program, “Stop Living Paycheck to Paycheck” was created as a way for the average working man or woman to devise ways they can increase their income, above and beyond their 9-5 job.

And the irreverent sales page is at: www.paychecktopaycheck.biz

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