Packaged Facts Launches Online Market Insights Reports Powered by eBay Data: Watches and Laptops Lead Initial Offerings

New York, August 21, 2007— Consumer research firm Packaged Facts has unveiled a groundbreaking series of reports that offer consumer goods marketers an unprecedented look at product trends, and buying and selling insights provided by eBay, the world’s largest global online marketplace with more than 241 million users worldwide.

Produced in conjunction with DataUnison, the authorized and exclusive reseller of eBay’s market data, the Online Market Insights powered by eBay Data reports provide annual overviews and quarterly profiles of eBay activity for consumer product categories and brands, with in-depth analysis and extensive tabular and graphic data on multinational sales generated through eBay.

Watches: Online Market Insights powered by eBay Data catalogs the $301 million in watch sales that took place on eBay.com in 2006. With more than 2 million watches sold, the report provides an exclusive window into the mindset of the online consumer while examining sales based on multiple variables and brands.

Similarly, the release of Laptops: Online Market Insights powered by eBay Data, shows sales of laptops through eBay’s main U.S. website reaching $476 million in 2006 based on 888,220 units sold. The report shows that 14.1 million U.S. adults bought laptops online for home use via eBay

“eBay’s impact on traditional retail has been nothing short of phenomenal and these reports provide an invaluable resource for both online and brick-and-mortar retailers,” said Don Montuori, Vice President of Publishing at Packaged Facts. “As we release our quarterly updates, manufacturers, marketers and analysts can easily track online market shifts and changes in consumer behavior that until now were difficult to navigate.”

Future reports will target MP3 players, DVDs, CDs, and video games as well as individual brands within product categories. The watch report is currently available from Packaged Facts by visiting: http://www.packagedfacts.com/Watches-Online-Insights-1515758 and the laptop report by visiting http://www.packagedfacts.com/Laptops-Online-Insights-1515749.

About Packaged Facts
Packaged Facts publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, food and beverage, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.

About DataUnison
DataUnison, a division of Advanced Economic Research Systems, offers a wide variety of products and services geared to help enterprises make critical business decision making easier and more accurate. They are the only authorized reseller of eBay market data for the US, UK, German, French, Canadian and Australian markets. A veteran in providing research solutions based on eBay market data, DataUnison is a pioneer in the research technology field with their unique and innovative solutions, like their Research API, that leverage valuable e-commerce market data in ways no other research provider offers. Offering the ultimate in quantitative data to monitor the e-commerce climate, the company has helped numerous companies make product decisions, understand consumer buying behavior, focus advertising spending and respond to product trends.