iParenting Media Awards Names Earlyears’ Animal Shape Sorter And TAGGIES Shaggie Taggies as Outstanding Products of 2007

Parsippany, NJ (August 19, 2007) – International Playthings, Inc. (IPI) is pleased to announce that two of its Earlyears products – Shaggie Taggies and Animal Shape Sorter – have been included on iParenting’s list of “Outstanding Products of 2007.” All products recognized by iParenting are thoroughly evaluated by professional reviewers to determine which ones stand out as superior products for children of all ages.

The iParenting Media Awards are the largest certified and audited evaluation system of children's and parenting products in the industry. Thousands of items were carefully evaluated by professional reviewers. The iParenting Media Awards program and evaluation process is so rigorous that it has attained certification from the International Organization for Standardization, (ISO). ISO is the world's largest developer of standardization regulations. Only a fraction of the companies that attempt this certification achieve it. The end result of this comprehensive process is a list of award-winning products families can feel confident in purchasing for their loved ones.

“It is an honor to have two toys from the Earlyears product line acknowledged by iParenting evaluators,” said Ticia Will, Senior Product Manager at International Playthings, Inc. “We design and develop our unique, high quality Earlyears products to appeal to and nurture the developing senses and abilities of infants and toddlers—this is what is really important to us. So it is very gratifying to have Shaggie Taggies and Animal Shape Sorter recognized for these attributes by such an outstanding award program.”

Earlyears TAGGIES developmental toys are based on the popular blankets designed by a mom and educator who noticed that her baby loved to rub the satin tags on products. We have introduced this wonderful tactile feature into our own line of toys that also employ diverse cognitive, visual and aural properties to provide infants with well-rounded, fun and developmentally meaningful play. Snuggly soft Shaggie Taggies puppy has lots of places for infants to grab and hold, makes a soothing chime sound and has a bone in his belly that wiggles back in place when babies pull it out. Shaggie Taggies retails for $20.00 and is suitable for ages birth and up.

Earlyears’ Animal Shape Sorter, for ages nine months and up, is a soft, plush shape sorter featuring bright stimulating colors and patterns. Each animal has a different sound – a rattle, squeaker, crinkle and jingle. Infants sort each animal shape correctly then lift up the monkey-hatch to retrieve it. The Animal Shape Sorter encourages shape recognition, develops motor skills and teaches cause and effect. It retails for $25.00.

Earlyears’ Animal Shape Sorter and Shaggie Taggies are two of four products distributed by IPI to earn top honors from iParenting this year. Also included are iPlay’s Lift Off Rocket and Diggity Dog board game.

About International Playthings, Inc. (IPI)
Since its inception in 1967, IPI has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 40-year existence, IPI has grown to become one of the largest and most respected suppliers of quality products to the North American specialty industry.

A subsidiary of Grand Toys International, Limited, (Nasdaq: GRIN), IPI offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on IPI, its brands and individual products can be found at www.intplay.com

About Earlyears’ Developmental TAGGIES Toys
TAGGIES is the creation of two moms, Danielle Ayotte and Julie Dix, who initially met at their toddlers’ playgroup. Julie, a young mother and early childhood educator, recognized that her infant was often more interested in the satin tags on toys and clothing than the object itself. She created a soft security blanket with assorted tags adorning all four sides for her child and knew she had an instant hit when moms from her child’s playgroup were clamoring for TAGGIES. Julie's patented concept turned out to be a revolutionary improvement over existing security blankets. Moms quickly saw the comfort and peace of mind their children received from this unique idea and passed the word along to other moms. Danielle suggested that they go into business together, and Taggies, Inc. was born!

Due to tremendous popularity, the TAGGIES line is ever growing and expanding with safe, creative, well made and long lasting products that are sure to be loved by kids and caregivers everywhere. Earlyears® has incorporated Julie’s revolutionary concept into its own brand of TAGGIES developmental toys, designed to provide children with innovative, beautiful and thoroughly engaging playthings. Additional information on the Earlyears’ TAGGIES toys can be found at www.earlyears.com.

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Media Contacts:
Susan Tice
International Playthings, Inc.
(973) 316-2500 x 232
sue.tice@intplay.com

Andrea Harvey
R&J Public Relations, LLC
(908) 722-5757
aharvey@randjpr.com