QHotels Looks to Retail Eyes for Satisfaction

MILTON KEYNES, 19 August 2007 – Four star deluxe group QHotels has appointed Retail Eyes to develop and manage a new customer satisfaction programme across its 22 properties throughout the UK.

Commencing in August 2007, the programme will take a two pronged approach in which guests will be invited to take part in a short online satisfaction survey following their stay, combined with a mystery customer programme to look at the specific detail of a guest’s stay and experience.

A main requirement of QHotels was the need to centrally gather, collate and analyse the information and Retail Eyes’ leading industry website and reporting capabilities offered this in full.

Rohd Mitchell, Projects Manager at QHotels, commented: “After initial discussions with Retail Eyes we quickly saw that their leading-edge technology, combined with their passion and enthusiasm for the project, would be ideal in providing us with a fully-rounded customer research solution. Retail Eyes has a wealth of knowledge and experience in this sector and has the ability to deliver not only results but also detailed analysis and vital trending information.”

Retail Eyes will provide QHotels with a detailed understanding of its guest’s experience, dovetailing the results to provide an overall customer experience measurement.

QHotels will use the information to share best practice throughout the group to ensure a guest’s stay at any QHotels property is a pleasurable and enjoyable one.

Retail Eyes Commercial Director, Jeremy Michael, said: “We are both delighted and proud to have been selected by QHotels to manage their full customer research solution. With a full launch taking place in August, we expect to see tangible results taking effect within a matter of weeks.”

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About Retail Eyes

Retail Eyes is the UK’s fastest growing customer service evaluation business and employs over 50 staff from its UK offices in Milton Keynes. Retail Eyes deploys world beating technology and an innovative approach to deliver customer service evaluation and business development programmes to clients in a variety of sectors. Clients include Virgin, O2 (UK), Choice Hotels, Spirit Group, Charles Wells, Red Bull, William Hill, WH Smith, SUBWAY™, Alliance Pharmacy and HMV. For more information, visit www.retaileyes.co.uk.

About Q Hotels

o Since its inception four years ago, the QHotels group has grown from two hotels to 22; under the management of Managing Director Michael Purtill, Sales Director David Taylor and Financial Director Ian Goulding who founded the group in collaboration with the investment company Alchemy Partners.
o The group now boasts a prestigious selection of highly individual properties throughout the UK and pride themselves on a mix of elegant and beautiful hotels.
o For more information and a full list of the QHotels properties please visit www.qhotels.co.uk.

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Dan Brown or Chris Klopper
Mulberry PR
0207 928 7676
dbrown@mulberrymc.com or
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